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geo/server/internal/tenant/app/question_expansion_service.go
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package app
import (
"context"
"crypto/sha1"
"encoding/hex"
"encoding/json"
"errors"
"strings"
"time"
"unicode/utf8"
"github.com/jackc/pgx/v5"
"github.com/jackc/pgx/v5/pgconn"
"github.com/jackc/pgx/v5/pgxpool"
"github.com/geo-platform/tenant-api/internal/shared/auditlog"
"github.com/geo-platform/tenant-api/internal/shared/auth"
sharedcache "github.com/geo-platform/tenant-api/internal/shared/cache"
"github.com/geo-platform/tenant-api/internal/shared/ipregion"
"github.com/geo-platform/tenant-api/internal/shared/llm"
"github.com/geo-platform/tenant-api/internal/shared/middleware"
"github.com/geo-platform/tenant-api/internal/shared/response"
)
const (
questionCombinationMaxItems = 500
questionCombinationFillMax = 4
questionAIDistillMaxItems = 20
questionCombinationFillTTL = 10 * time.Minute
questionCombinationFillTimeout = 15 * time.Second
questionDistillCacheTTL = 5 * time.Minute
questionDistillTimeout = 30 * time.Second
)
type QuestionExpansionService struct {
pool *pgxpool.Pool
llm llm.Client
brand *BrandService
cache sharedcache.Cache
ipGeo *ipregion.Resolver
}
func NewQuestionExpansionService(pool *pgxpool.Pool, llmClient llm.Client, brand *BrandService) *QuestionExpansionService {
return &QuestionExpansionService{
pool: pool,
llm: llmClient,
brand: brand,
}
}
func (s *QuestionExpansionService) WithCache(c sharedcache.Cache) *QuestionExpansionService {
s.cache = c
return s
}
func (s *QuestionExpansionService) WithIPRegionResolver(resolver *ipregion.Resolver) *QuestionExpansionService {
s.ipGeo = resolver
return s
}
type QuestionCombinationRequest struct {
Region []string `json:"region"`
Prefix []string `json:"prefix"`
Core []string `json:"core" binding:"required"`
Industry []string `json:"industry" binding:"required"`
Suffix []string `json:"suffix"`
MaxItems int `json:"max_items"`
}
type QuestionDistillRequest struct {
SeedTopic string `json:"seed_topic" binding:"required,min=2"`
}
type QuestionCombinationFillRequest struct {
Region []string `json:"region"`
Prefix []string `json:"prefix"`
Core []string `json:"core"`
Industry []string `json:"industry"`
Suffix []string `json:"suffix"`
}
type QuestionCombinationFillResult struct {
Region []string `json:"region"`
Prefix []string `json:"prefix"`
Core []string `json:"core"`
Industry []string `json:"industry"`
Suffix []string `json:"suffix"`
AIPointsCharged int `json:"ai_points_charged,omitempty"`
CacheHit bool `json:"cache_hit,omitempty"`
}
type QuestionCandidate struct {
Text string `json:"text"`
Layer string `json:"layer"`
Intent string `json:"intent"`
Source string `json:"source"`
MissingSuffix bool `json:"missing_suffix"`
TooShort bool `json:"too_short"`
Duplicate bool `json:"duplicate"`
SuggestSkip bool `json:"suggest_skip"`
}
type QuestionCandidateResult struct {
Candidates []QuestionCandidate `json:"candidates"`
AIPointsCharged int `json:"ai_points_charged,omitempty"`
CacheHit bool `json:"cache_hit,omitempty"`
Truncated bool `json:"truncated,omitempty"`
}
type MaterializeQuestionsRequest struct {
Source string `json:"source"`
Questions []MaterializeQuestion `json:"questions" binding:"required,min=1"`
}
type MaterializeQuestion struct {
Text string `json:"text" binding:"required"`
}
type MaterializeQuestionsResult struct {
CreatedQuestions int `json:"created_questions"`
SkippedQuestions []SkipReason `json:"skipped_questions"`
}
type SkipReason struct {
Text string `json:"text"`
Reason string `json:"reason"`
}
type questionBrandContext struct {
TenantID int64
BrandID int64
BrandName string
Website *string
Description *string
PlanCode string
CompetitorNames []string
}
type aiDistillPayload struct {
Candidates []struct {
Text string `json:"text"`
Intent string `json:"intent"`
Layer string `json:"layer"`
} `json:"candidates"`
}
type aiCombinationFillPayload struct {
Region []string `json:"region"`
Prefix []string `json:"prefix"`
Core []string `json:"core"`
Industry []string `json:"industry"`
Suffix []string `json:"suffix"`
}
func (s *QuestionExpansionService) GenerateByCombination(ctx context.Context, brandID int64, req QuestionCombinationRequest) (*QuestionCandidateResult, error) {
actor := auth.MustActor(ctx)
brandCtx, err := s.loadQuestionBrandContext(ctx, actor.TenantID, brandID)
if err != nil {
return nil, err
}
core := normalizeQuestionParts(req.Core)
industry := normalizeQuestionParts(req.Industry)
if len(core) == 0 {
return nil, response.ErrBadRequest(40091, "invalid_params", "core_required")
}
if len(industry) == 0 {
return nil, response.ErrBadRequest(40091, "invalid_params", "industry_required")
}
region := optionalQuestionParts(req.Region)
prefix := optionalQuestionParts(req.Prefix)
suffix := optionalQuestionParts(req.Suffix)
limit := req.MaxItems
if limit <= 0 || limit > questionCombinationMaxItems {
limit = questionCombinationMaxItems
}
existing, err := s.loadExistingQuestionKeys(ctx, actor.TenantID, brandID)
if err != nil {
return nil, err
}
candidates := make([]QuestionCandidate, 0, minInt(limit, 64))
seen := map[string]struct{}{}
truncated := false
for _, rg := range region {
for _, pf := range prefix {
for _, co := range core {
for _, in := range industry {
for _, sf := range suffix {
text := normalizeQuestionText(strings.Join(nonEmptyParts(rg, pf, co, in, sf), ""))
if text == "" {
continue
}
key := normalizeQuestionKey(text)
if _, ok := seen[key]; ok {
continue
}
seen[key] = struct{}{}
if len(candidates) >= limit {
truncated = true
continue
}
candidates = append(candidates, buildCandidate(text, QuestionSourceCombination, sf == "", existing, brandCtx))
}
}
}
}
}
return &QuestionCandidateResult{Candidates: candidates, Truncated: truncated}, nil
}
func (s *QuestionExpansionService) GenerateByAIDistill(ctx context.Context, brandID int64, req QuestionDistillRequest) (*QuestionCandidateResult, error) {
actor := auth.MustActor(ctx)
seedTopic := normalizeQuestionText(req.SeedTopic)
if utf8.RuneCountInString(seedTopic) < 2 {
return nil, response.ErrBadRequest(40091, "invalid_seed_topic", "seed_topic must contain at least 2 characters")
}
brandCtx, err := s.loadQuestionBrandContext(ctx, actor.TenantID, brandID)
if err != nil {
return nil, err
}
existing, err := s.loadExistingQuestionKeys(ctx, actor.TenantID, brandID)
if err != nil {
return nil, err
}
prompt := buildQuestionDistillPrompt(brandCtx.BrandName, brandCtx.CompetitorNames, seedTopic)
promptVersion := questionPromptHash(prompt)
cacheKey := questionDistillCacheKey(actor.TenantID, brandID, promptVersion, brandCtx.BrandName, brandCtx.CompetitorNames, seedTopic)
if s.cache != nil {
if raw, cacheErr := s.cache.Get(ctx, cacheKey); cacheErr == nil && len(raw) > 0 {
var cached []QuestionCandidate
if json.Unmarshal(raw, &cached) == nil {
return &QuestionCandidateResult{Candidates: cached, CacheHit: true}, nil
}
}
}
if s.llm == nil {
return nil, response.ErrServiceUnavailable(50311, "llm_unavailable", "llm client is not configured")
}
if err := s.llm.Validate(); err != nil {
return nil, response.ErrServiceUnavailable(50311, "llm_unavailable", err.Error())
}
resourceType := "question_distill"
resourceUID := cacheKey
reservation, err := ReserveAIPoints(ctx, s.pool, s.cache, AIPointReserveInput{
TenantID: actor.TenantID,
OperatorID: actor.UserID,
UsageType: AIUsageTypeQuestionDistill,
ResourceType: &resourceType,
ResourceUID: &resourceUID,
MeteredText: seedTopic,
FixedPoints: 1,
Metadata: map[string]any{
"brand_id": brandID,
"seed_topic": seedTopic,
"prompt_version": promptVersion,
},
})
if err != nil {
return nil, err
}
result, err := s.llm.Generate(ctx, llm.GenerateRequest{
Prompt: prompt,
Timeout: questionDistillTimeout,
MaxOutputTokens: 1600,
ResponseFormat: &llm.ResponseFormat{
Type: llm.ResponseFormatTypeJSONSchema,
Name: "question_distill_candidates",
Description: "Question expansion candidates for a brand.",
SchemaJSON: questionDistillSchema,
Strict: true,
},
}, nil)
if err != nil {
_ = RefundAIPoints(context.Background(), s.pool, s.cache, actor.TenantID, actor.UserID, *reservation, err.Error())
if errors.Is(err, context.DeadlineExceeded) || errors.Is(ctx.Err(), context.DeadlineExceeded) {
return nil, response.ErrServiceUnavailable(50312, "llm_timeout", "AI generation timed out")
}
return nil, response.ErrServiceUnavailable(50311, "llm_unavailable", err.Error())
}
var payload aiDistillPayload
if err := json.Unmarshal([]byte(result.Content), &payload); err != nil {
_ = RefundAIPoints(context.Background(), s.pool, s.cache, actor.TenantID, actor.UserID, *reservation, err.Error())
return nil, response.ErrBadRequest(50210, "llm_invalid_output", "AI output could not be parsed")
}
candidates := make([]QuestionCandidate, 0, minInt(len(payload.Candidates), questionAIDistillMaxItems))
seen := map[string]struct{}{}
for _, item := range payload.Candidates {
if len(candidates) >= questionAIDistillMaxItems {
break
}
text := normalizeQuestionText(item.Text)
key := normalizeQuestionKey(text)
if text == "" {
continue
}
if questionContainsExcludedEntity(text, brandCtx.BrandName, brandCtx.CompetitorNames) {
continue
}
if _, ok := seen[key]; ok {
continue
}
seen[key] = struct{}{}
candidates = append(candidates, buildCandidate(text, QuestionSourceAIDistill, false, existing, brandCtx))
}
if err := CompleteAIPoints(context.Background(), s.pool, actor.TenantID, *reservation, result.Model); err != nil {
return nil, response.ErrInternal(50127, "ai_points_commit_failed", "failed to confirm ai points")
}
if s.cache != nil {
if raw, err := json.Marshal(candidates); err == nil {
_ = s.cache.Set(context.Background(), cacheKey, raw, questionDistillCacheTTL)
}
}
return &QuestionCandidateResult{
Candidates: candidates,
AIPointsCharged: reservation.Points,
}, nil
}
func (s *QuestionExpansionService) FillQuestionCombination(ctx context.Context, brandID int64, clientIP string, req QuestionCombinationFillRequest) (*QuestionCombinationFillResult, error) {
actor := auth.MustActor(ctx)
brandCtx, err := s.loadQuestionBrandContext(ctx, actor.TenantID, brandID)
if err != nil {
return nil, err
}
regionTerms := questionCombinationRegionTermsFromIPRegion("")
if s.ipGeo != nil {
regionTerms = questionCombinationRegionTermsFromIPRegion(s.ipGeo.Lookup(clientIP))
}
fallback := buildQuestionCombinationFillFallback(brandCtx, regionTerms, req)
prompt := buildQuestionCombinationFillPrompt(brandCtx, fallback.Region, req)
promptVersion := questionPromptHash(prompt)
cacheKey := questionCombinationFillCacheKey(actor.TenantID, brandID, promptVersion, brandCtx, regionTerms, req)
if s.cache != nil {
if raw, cacheErr := s.cache.Get(ctx, cacheKey); cacheErr == nil && len(raw) > 0 {
var cached QuestionCombinationFillResult
if json.Unmarshal(raw, &cached) == nil {
cached.CacheHit = true
cached.AIPointsCharged = 0
return &cached, nil
}
}
}
if s.llm == nil || s.llm.Validate() != nil {
return &fallback, nil
}
resourceType := "question_combination_fill"
resourceUID := cacheKey
meteredText, _ := json.Marshal(map[string]any{
"brand": brandCtx.BrandName,
"description": nilToString(brandCtx.Description),
"region": fallback.Region,
"request": req,
})
reservation, err := ReserveAIPoints(ctx, s.pool, s.cache, AIPointReserveInput{
TenantID: actor.TenantID,
OperatorID: actor.UserID,
UsageType: AIUsageTypeQuestionCombinationFill,
ResourceType: &resourceType,
ResourceUID: &resourceUID,
MeteredText: string(meteredText),
FixedPoints: 1,
Metadata: map[string]any{
"brand_id": brandID,
"prompt_version": promptVersion,
},
})
if err != nil {
return nil, err
}
result, err := s.llm.Generate(ctx, llm.GenerateRequest{
Prompt: prompt,
Timeout: questionCombinationFillTimeout,
MaxOutputTokens: 900,
ResponseFormat: &llm.ResponseFormat{
Type: llm.ResponseFormatTypeJSONSchema,
Name: "question_combination_fill",
Description: "Short word columns for question expansion combination tool.",
SchemaJSON: questionCombinationFillSchema,
Strict: true,
},
}, nil)
if err != nil {
_ = RefundAIPoints(context.Background(), s.pool, s.cache, actor.TenantID, actor.UserID, *reservation, err.Error())
return &fallback, nil
}
var payload aiCombinationFillPayload
if err := json.Unmarshal([]byte(result.Content), &payload); err != nil {
_ = RefundAIPoints(context.Background(), s.pool, s.cache, actor.TenantID, actor.UserID, *reservation, err.Error())
return &fallback, nil
}
filled := sanitizeQuestionCombinationFillResult(payload, fallback)
if err := CompleteAIPoints(context.Background(), s.pool, actor.TenantID, *reservation, result.Model); err != nil {
return nil, response.ErrInternal(50127, "ai_points_commit_failed", "failed to confirm ai points")
}
filled.AIPointsCharged = reservation.Points
if s.cache != nil {
cached := filled
cached.AIPointsCharged = 0
cached.CacheHit = false
if raw, err := json.Marshal(cached); err == nil {
_ = s.cache.Set(context.Background(), cacheKey, raw, questionCombinationFillTTL)
}
}
return &filled, nil
}
func (s *QuestionExpansionService) ClassifyMetadata(ctx context.Context, brandID int64, texts []string) ([]ClassifiedQuestion, error) {
actor := auth.MustActor(ctx)
brandCtx, err := s.loadQuestionBrandContext(ctx, actor.TenantID, brandID)
if err != nil {
return nil, err
}
result := make([]ClassifiedQuestion, 0, len(texts))
for _, text := range texts {
trimmed := normalizeQuestionText(text)
if trimmed == "" {
continue
}
result = append(result, classifyQuestionText(trimmed, brandCtx.BrandName, brandCtx.CompetitorNames))
}
return result, nil
}
func (s *QuestionExpansionService) MaterializeQuestions(ctx context.Context, brandID int64, req MaterializeQuestionsRequest) (*MaterializeQuestionsResult, error) {
actor := auth.MustActor(ctx)
source := strings.TrimSpace(req.Source)
if source == "" {
source = QuestionSourceManual
}
if !isValidExternalQuestionSource(source) {
return nil, response.ErrBadRequest(40092, "invalid_enum", "source is invalid")
}
if len(req.Questions) == 0 {
return nil, response.ErrBadRequest(40093, "no_valid_questions", "questions is required")
}
brandCtx, err := s.loadQuestionBrandContext(ctx, actor.TenantID, brandID)
if err != nil {
return nil, err
}
existing, err := s.loadExistingQuestionKeys(ctx, actor.TenantID, brandID)
if err != nil {
return nil, err
}
currentCount, err := s.countTenantQuestions(ctx, actor.TenantID)
if err != nil {
return nil, err
}
maxQuestions := s.brand.currentLimits().QuestionLimitForPlan(brandCtx.PlanCode)
remaining := maxQuestions - currentCount
if remaining < 0 {
remaining = 0
}
type acceptedQuestion struct {
Text string `json:"text"`
Layer string `json:"layer"`
Intent string `json:"intent"`
Source string `json:"source"`
}
accepted := make([]acceptedQuestion, 0, len(req.Questions))
skipped := make([]SkipReason, 0)
inBatch := map[string]struct{}{}
for _, item := range req.Questions {
text := normalizeQuestionText(item.Text)
key := normalizeQuestionKey(text)
if text == "" || utf8.RuneCountInString(text) < 4 {
skipped = append(skipped, SkipReason{Text: text, Reason: "too_short"})
continue
}
if !questionLooksValid(text) {
skipped = append(skipped, SkipReason{Text: text, Reason: "invalid_text"})
continue
}
if _, ok := existing[key]; ok {
skipped = append(skipped, SkipReason{Text: text, Reason: "duplicate"})
continue
}
if _, ok := inBatch[key]; ok {
skipped = append(skipped, SkipReason{Text: text, Reason: "duplicate_in_batch"})
continue
}
if remaining <= 0 {
skipped = append(skipped, SkipReason{Text: text, Reason: "quota_exceeded"})
continue
}
classified := classifyQuestionText(text, brandCtx.BrandName, brandCtx.CompetitorNames)
accepted = append(accepted, acceptedQuestion{
Text: text,
Layer: classified.Layer,
Intent: classified.Intent,
Source: source,
})
inBatch[key] = struct{}{}
remaining--
}
if len(accepted) == 0 {
return nil, response.ErrBadRequest(40093, "no_valid_questions", skippedReasonDetail(skipped))
}
tx, err := s.pool.Begin(ctx)
if err != nil {
return nil, response.ErrInternal(50010, "materialize_failed", "failed to begin transaction")
}
defer func() {
_ = tx.Rollback(ctx)
}()
if _, err := tx.Exec(ctx, `SELECT pg_advisory_xact_lock(hashtext($1), hashtext($2))`, tenantQuestionQuotaLockKey(actor.TenantID), "questions"); err != nil {
return nil, response.ErrInternal(50010, "materialize_failed", "failed to lock question quota")
}
bucketID, err := s.ensureDefaultQuestionBucket(ctx, tx, actor.TenantID, brandID, brandCtx.BrandName)
if err != nil {
return nil, err
}
currentCount, err = countTenantQuestionsTx(ctx, tx, actor.TenantID)
if err != nil {
return nil, response.ErrInternal(50010, "materialize_failed", "failed to recount questions")
}
remaining = maxQuestions - currentCount
if remaining < 0 {
remaining = 0
}
if remaining < len(accepted) {
overflow := accepted[remaining:]
accepted = accepted[:remaining]
for _, q := range overflow {
skipped = append(skipped, SkipReason{Text: q.Text, Reason: "quota_exceeded_concurrent"})
}
}
if len(accepted) == 0 {
return nil, response.ErrBadRequest(40093, "no_valid_questions", skippedReasonDetail(skipped))
}
payload, err := json.Marshal(accepted)
if err != nil {
return nil, response.ErrInternal(50010, "materialize_failed", "failed to encode questions")
}
rows, err := tx.Query(ctx, `
INSERT INTO brand_questions (
tenant_id, brand_id, keyword_id, question_text,
layer, intent, source, status
)
SELECT $1, $2, $3, q.text, q.layer, q.intent, q.source, 'active'
FROM jsonb_to_recordset($4::jsonb)
AS q(text TEXT, layer TEXT, intent TEXT, source TEXT)
ON CONFLICT (tenant_id, brand_id, lower(btrim(question_text)))
WHERE deleted_at IS NULL
DO NOTHING
RETURNING question_text
`, actor.TenantID, brandID, bucketID, payload)
if err != nil {
return nil, response.ErrInternal(50010, "materialize_failed", "failed to insert questions")
}
inserted := map[string]struct{}{}
for rows.Next() {
var text string
if err := rows.Scan(&text); err != nil {
rows.Close()
return nil, response.ErrInternal(50010, "materialize_failed", "failed to scan inserted questions")
}
inserted[normalizeQuestionKey(text)] = struct{}{}
}
if err := rows.Err(); err != nil {
rows.Close()
return nil, response.ErrInternal(50010, "materialize_failed", "failed to iterate inserted questions")
}
rows.Close()
for _, q := range accepted {
if _, ok := inserted[normalizeQuestionKey(q.Text)]; !ok {
skipped = append(skipped, SkipReason{Text: q.Text, Reason: "duplicate_concurrent"})
}
}
if err := tx.Commit(ctx); err != nil {
return nil, response.ErrInternal(50010, "materialize_failed", "failed to commit questions")
}
invalidateBrandCaches(ctx, s.cache, actor.TenantID, brandID)
s.logQuestionExpansionAudit(ctx, actor.UserID, actor.TenantID, brandID, source, len(inserted), skipped)
return &MaterializeQuestionsResult{
CreatedQuestions: len(inserted),
SkippedQuestions: skipped,
}, nil
}
func (s *QuestionExpansionService) loadQuestionBrandContext(ctx context.Context, tenantID, brandID int64) (*questionBrandContext, error) {
var brandName string
var website *string
var description *string
err := s.pool.QueryRow(ctx, `
SELECT name, website, description
FROM brands
WHERE id = $1 AND tenant_id = $2 AND deleted_at IS NULL
`, brandID, tenantID).Scan(&brandName, &website, &description)
if err != nil {
if errors.Is(err, pgx.ErrNoRows) {
return nil, response.ErrNotFound(40420, "brand_not_found", "brand not found")
}
return nil, response.ErrInternal(50010, "query_failed", "failed to load brand")
}
rows, err := s.pool.Query(ctx, `
SELECT name
FROM competitors
WHERE brand_id = $1 AND tenant_id = $2 AND deleted_at IS NULL
ORDER BY id ASC
`, brandID, tenantID)
if err != nil {
return nil, response.ErrInternal(50010, "query_failed", "failed to load competitors")
}
defer rows.Close()
competitors := make([]string, 0)
for rows.Next() {
var name string
if err := rows.Scan(&name); err != nil {
return nil, response.ErrInternal(50010, "scan_failed", err.Error())
}
competitors = append(competitors, name)
}
plan, err := s.brand.loadBrandLibraryPlan(ctx, tenantID)
if err != nil {
return nil, err
}
return &questionBrandContext{
TenantID: tenantID,
BrandID: brandID,
BrandName: brandName,
Website: website,
Description: description,
PlanCode: plan.PlanCode,
CompetitorNames: competitors,
}, nil
}
func (s *QuestionExpansionService) loadExistingQuestionKeys(ctx context.Context, tenantID, brandID int64) (map[string]struct{}, error) {
rows, err := s.pool.Query(ctx, `
SELECT lower(btrim(question_text))
FROM brand_questions
WHERE tenant_id = $1 AND brand_id = $2 AND deleted_at IS NULL
`, tenantID, brandID)
if err != nil {
return nil, response.ErrInternal(50010, "query_failed", "failed to load existing questions")
}
defer rows.Close()
result := map[string]struct{}{}
for rows.Next() {
var key string
if err := rows.Scan(&key); err != nil {
return nil, response.ErrInternal(50010, "scan_failed", err.Error())
}
result[key] = struct{}{}
}
return result, nil
}
func (s *QuestionExpansionService) countTenantQuestions(ctx context.Context, tenantID int64) (int, error) {
return countTenantQuestionsTx(ctx, s.pool, tenantID)
}
func countTenantQuestionsTx(ctx context.Context, db interface {
QueryRow(context.Context, string, ...any) pgx.Row
}, tenantID int64) (int, error) {
var count int
err := db.QueryRow(ctx, `
SELECT COUNT(*)::INT
FROM brand_questions
WHERE tenant_id = $1 AND deleted_at IS NULL
`, tenantID).Scan(&count)
return count, err
}
func (s *QuestionExpansionService) ensureDefaultQuestionBucket(ctx context.Context, tx pgx.Tx, tenantID, brandID int64, brandName string) (int64, error) {
return ensureDefaultQuestionBucketTx(ctx, tx, tenantID, brandID, brandName)
}
func (s *QuestionExpansionService) logQuestionExpansionAudit(ctx context.Context, operatorID, tenantID, brandID int64, source string, created int, skipped []SkipReason) {
if s == nil || s.brand == nil || s.brand.auditLogs == nil {
return
}
afterJSON, _ := json.Marshal(map[string]interface{}{
"brand_id": brandID,
"source": source,
"created_questions": created,
"skipped_count": len(skipped),
})
result := "success"
resourceType := "brand"
requestID := middleware.RequestIDFromContext(ctx)
s.brand.auditLogs.Log(auditlog.Entry{
OperatorID: operatorID,
TenantID: &tenantID,
Module: "brand",
Action: "question_expansion.materialize",
ResourceType: &resourceType,
ResourceID: &brandID,
RequestID: nilIfEmptyString(requestID),
AfterJSON: afterJSON,
Result: &result,
})
}
func buildCandidate(text, source string, missingSuffix bool, existing map[string]struct{}, brandCtx *questionBrandContext) QuestionCandidate {
classified := classifyQuestionText(text, brandCtx.BrandName, brandCtx.CompetitorNames)
key := normalizeQuestionKey(text)
_, duplicate := existing[key]
tooShort := utf8.RuneCountInString(classified.Text) < 4
invalid := !questionLooksValid(classified.Text)
return QuestionCandidate{
Text: classified.Text,
Layer: classified.Layer,
Intent: classified.Intent,
Source: source,
MissingSuffix: missingSuffix,
TooShort: tooShort,
Duplicate: duplicate,
SuggestSkip: tooShort || invalid || duplicate,
}
}
func questionContainsExcludedEntity(text, brandName string, competitorNames []string) bool {
normalized := normalizeQuestionKey(text)
for _, entity := range append([]string{brandName}, competitorNames...) {
for _, entityKey := range questionEntityExclusionKeys(entity) {
if strings.Contains(normalized, entityKey) {
return true
}
}
}
return false
}
func questionEntityExclusionKeys(entity string) []string {
base := normalizeQuestionKey(entity)
if utf8.RuneCountInString(base) < 2 {
return nil
}
keys := make([]string, 0, 4)
addKey := func(value string) {
value = strings.TrimSpace(value)
if utf8.RuneCountInString(value) < 2 {
return
}
for _, key := range keys {
if key == value {
return
}
}
keys = append(keys, value)
}
addKey(base)
companyName := base
for _, suffix := range []string{
"有限责任公司",
"股份有限公司",
"集团有限公司",
"控股有限公司",
"科技有限公司",
"销售有限公司",
"用品有限公司",
"有限公司",
"股份公司",
"集团公司",
"公司",
} {
if strings.HasSuffix(companyName, suffix) {
companyName = strings.TrimSuffix(companyName, suffix)
addKey(companyName)
break
}
}
descriptorName := companyName
for _, suffix := range []string{
"用品销售",
"产品销售",
"销售",
"用品",
"产品",
"服务",
"科技",
"商贸",
"贸易",
"网络",
"信息",
"文化",
"传媒",
} {
if strings.HasSuffix(descriptorName, suffix) {
descriptorName = strings.TrimSuffix(descriptorName, suffix)
addKey(descriptorName)
break
}
}
return keys
}
func normalizeQuestionParts(values []string) []string {
result := make([]string, 0, len(values))
seen := map[string]struct{}{}
for _, value := range values {
trimmed := normalizeQuestionText(value)
if trimmed == "" {
continue
}
key := strings.ToLower(trimmed)
if _, ok := seen[key]; ok {
continue
}
seen[key] = struct{}{}
result = append(result, trimmed)
}
return result
}
func optionalQuestionParts(values []string) []string {
parts := normalizeQuestionParts(values)
if len(parts) == 0 {
return []string{""}
}
return parts
}
func buildQuestionCombinationFillFallback(brandCtx *questionBrandContext, regionTerms []string, req QuestionCombinationFillRequest) QuestionCombinationFillResult {
brandName := strings.TrimSpace(brandCtx.BrandName)
description := strings.TrimSpace(nilToString(brandCtx.Description))
category := inferQuestionCombinationCategory(brandName, description)
region := compactQuestionCombinationTerms(regionTerms, questionCombinationFillMax)
if len(region) == 0 {
region = compactQuestionCombinationTerms(req.Region, questionCombinationFillMax)
}
if len(region) == 0 {
region = []string{"全国", "合肥", "华东"}
}
prefix := compactQuestionCombinationTerms(req.Prefix, questionCombinationFillMax)
if len(prefix) == 0 {
prefix = []string{"性价比高的", "口碑好的", "专业的", "靠谱的"}
}
core := compactQuestionCombinationTerms(req.Core, questionCombinationFillMax)
if len(core) == 0 {
core = questionCombinationPrecisionFallback(brandName, description)
}
industry := compactQuestionCombinationTerms(req.Industry, questionCombinationFillMax)
if len(industry) == 0 {
industry = questionCombinationIndustryFallback(category)
}
suffix := compactQuestionCombinationTerms(req.Suffix, questionCombinationFillMax)
if len(suffix) == 0 {
suffix = []string{"哪家好", "怎么选", "推荐", "避坑"}
}
return QuestionCombinationFillResult{
Region: compactQuestionCombinationTerms(region, questionCombinationFillMax),
Prefix: compactQuestionCombinationTerms(prefix, questionCombinationFillMax),
Core: compactQuestionCombinationTerms(core, questionCombinationFillMax),
Industry: compactQuestionCombinationTerms(industry, questionCombinationFillMax),
Suffix: compactQuestionCombinationTerms(suffix, questionCombinationFillMax),
}
}
func sanitizeQuestionCombinationFillResult(payload aiCombinationFillPayload, fallback QuestionCombinationFillResult) QuestionCombinationFillResult {
return QuestionCombinationFillResult{
Region: fillQuestionCombinationTerms(payload.Region, fallback.Region),
Prefix: fillQuestionCombinationTerms(payload.Prefix, fallback.Prefix),
Core: fillQuestionCombinationTerms(payload.Core, fallback.Core),
Industry: fillQuestionCombinationTerms(payload.Industry, fallback.Industry),
Suffix: fillQuestionCombinationTerms(payload.Suffix, fallback.Suffix),
}
}
func fillQuestionCombinationTerms(values, fallback []string) []string {
result := compactQuestionCombinationTerms(values, questionCombinationFillMax)
if len(result) >= 3 {
return result
}
for _, item := range fallback {
result = append(result, item)
result = compactQuestionCombinationTerms(result, questionCombinationFillMax)
if len(result) >= 3 {
break
}
}
return result
}
func compactQuestionCombinationTerms(values []string, limit int) []string {
if limit <= 0 {
limit = questionCombinationFillMax
}
result := make([]string, 0, minInt(len(values), limit))
seen := map[string]struct{}{}
for _, value := range values {
term := normalizeQuestionCombinationTerm(value)
if term == "" {
continue
}
key := strings.ToLower(term)
if _, ok := seen[key]; ok {
continue
}
seen[key] = struct{}{}
result = append(result, term)
if len(result) >= limit {
break
}
}
return result
}
func normalizeQuestionCombinationTerm(value string) string {
term := strings.TrimSpace(value)
term = strings.Trim(term, ",。!?!?;;、 \t\r\n")
term = strings.ReplaceAll(term, " ", "")
term = strings.ReplaceAll(term, "\u3000", "")
if term == "" || term == "0" || strings.EqualFold(term, "null") {
return ""
}
if utf8.RuneCountInString(term) > 18 {
runes := []rune(term)
term = string(runes[:18])
}
return term
}
func questionCombinationRegionTermsFromIPRegion(region string) []string {
parts := strings.Split(strings.TrimSpace(region), "|")
if len(parts) < 4 {
return nil
}
country := normalizeChineseLocationTerm(parts[0])
province := normalizeChineseLocationTerm(parts[2])
city := normalizeChineseLocationTerm(parts[3])
if country != "" && country != "中国" {
return []string{country}
}
capital := provinceCapitalTerm(province)
area := chineseMacroRegion(province)
return compactQuestionCombinationTerms([]string{city, capital, area}, 3)
}
func normalizeChineseLocationTerm(value string) string {
term := normalizeQuestionCombinationTerm(value)
if term == "" || term == "本机" || term == "内网IP" {
return ""
}
replacer := strings.NewReplacer(
"特别行政区", "",
"维吾尔自治区", "",
"壮族自治区", "",
"回族自治区", "",
"自治区", "",
"省", "",
"市", "",
"地区", "",
"盟", "",
)
return replacer.Replace(term)
}
func provinceCapitalTerm(province string) string {
switch province {
case "北京":
return "北京"
case "上海":
return "上海"
case "天津":
return "天津"
case "重庆":
return "重庆"
case "河北":
return "石家庄"
case "山西":
return "太原"
case "内蒙古":
return "呼和浩特"
case "辽宁":
return "沈阳"
case "吉林":
return "长春"
case "黑龙江":
return "哈尔滨"
case "江苏":
return "南京"
case "浙江":
return "杭州"
case "安徽":
return "合肥"
case "福建":
return "福州"
case "江西":
return "南昌"
case "山东":
return "济南"
case "河南":
return "郑州"
case "湖北":
return "武汉"
case "湖南":
return "长沙"
case "广东":
return "广州"
case "广西":
return "南宁"
case "海南":
return "海口"
case "四川":
return "成都"
case "贵州":
return "贵阳"
case "云南":
return "昆明"
case "西藏":
return "拉萨"
case "陕西":
return "西安"
case "甘肃":
return "兰州"
case "青海":
return "西宁"
case "宁夏":
return "银川"
case "新疆":
return "乌鲁木齐"
case "香港":
return "香港"
case "澳门":
return "澳门"
case "台湾":
return "台北"
default:
return ""
}
}
func chineseMacroRegion(province string) string {
switch province {
case "上海", "江苏", "浙江", "安徽", "福建", "江西", "山东", "台湾":
return "华东"
case "北京", "天津", "河北", "山西", "内蒙古":
return "华北"
case "河南", "湖北", "湖南":
return "华中"
case "广东", "广西", "海南", "香港", "澳门":
return "华南"
case "重庆", "四川", "贵州", "云南", "西藏":
return "西南"
case "陕西", "甘肃", "青海", "宁夏", "新疆":
return "西北"
case "辽宁", "吉林", "黑龙江":
return "东北"
default:
return ""
}
}
func questionCombinationPrecisionFallback(brandName, description string) []string {
text := strings.ToLower(strings.TrimSpace(brandName + " " + description))
if strings.Contains(text, "geo") || strings.Contains(text, "ai") || strings.Contains(text, "搜索") || strings.Contains(text, "排名") {
return []string{"品牌词", "AI搜索", "获客", "中小企业"}
}
if strings.Contains(text, "教育") || strings.Contains(text, "培训") || strings.Contains(text, "课程") {
return []string{"成人", "少儿", "线上", "入门"}
}
if strings.Contains(text, "医疗") || strings.Contains(text, "健康") || strings.Contains(text, "诊所") {
return []string{"本地", "复诊", "儿童", "上班族"}
}
if strings.Contains(text, "家居") || strings.Contains(text, "装修") || strings.Contains(text, "建材") {
return []string{"精装", "100平", "小户型", "旧房改造"}
}
return []string{"企业", "本地", "新手", "中小企业"}
}
func questionCombinationIndustryFallback(category string) []string {
switch category {
case "营销":
return []string{"GEO优化", "AI搜索优化", "品牌推广", "搜索营销"}
case "教育":
return []string{"培训机构", "在线课程", "教育机构", "学习平台"}
case "健康":
return []string{"健康管理", "医疗服务", "诊疗机构", "医生服务"}
case "家居":
return []string{"全屋定制", "家具定制", "家居定制", "定制家装"}
case "餐饮":
return []string{"餐饮店", "美食店", "连锁餐饮", "餐饮服务"}
case "旅游":
return []string{"旅游服务", "酒店预订", "旅行社", "旅游攻略"}
default:
return []string{"服务商", "解决方案", "平台", "公司"}
}
}
func inferQuestionCombinationCategory(brandName, description string) string {
text := strings.ToLower(strings.TrimSpace(brandName + " " + description))
switch {
case strings.Contains(text, "geo") || strings.Contains(text, "seo") || strings.Contains(text, "搜索"):
return "营销"
case strings.Contains(text, "教育") || strings.Contains(text, "培训") || strings.Contains(text, "课程"):
return "教育"
case strings.Contains(text, "医疗") || strings.Contains(text, "健康"):
return "健康"
case strings.Contains(text, "家居") || strings.Contains(text, "装修") || strings.Contains(text, "建材"):
return "家居"
case strings.Contains(text, "餐饮") || strings.Contains(text, "美食"):
return "餐饮"
case strings.Contains(text, "旅游") || strings.Contains(text, "酒店"):
return "旅游"
default:
return "服务"
}
}
func questionCombinationFillCacheKey(tenantID, brandID int64, promptVersion string, brandCtx *questionBrandContext, regionTerms []string, req QuestionCombinationFillRequest) string {
raw, _ := json.Marshal(struct {
TenantID int64 `json:"tenant_id"`
BrandID int64 `json:"brand_id"`
PromptVersion string `json:"prompt_version"`
SchemaVersion string `json:"schema_version"`
BrandName string `json:"brand_name"`
Description string `json:"description"`
Competitors []string `json:"competitors"`
Region []string `json:"region"`
Request QuestionCombinationFillRequest `json:"request"`
}{
TenantID: tenantID,
BrandID: brandID,
PromptVersion: promptVersion,
SchemaVersion: "question_combination_fill_v1",
BrandName: strings.TrimSpace(brandCtx.BrandName),
Description: strings.TrimSpace(nilToString(brandCtx.Description)),
Competitors: brandCtx.CompetitorNames,
Region: regionTerms,
Request: QuestionCombinationFillRequest{
Region: compactQuestionCombinationTerms(req.Region, questionCombinationFillMax),
Prefix: compactQuestionCombinationTerms(req.Prefix, questionCombinationFillMax),
Core: compactQuestionCombinationTerms(req.Core, questionCombinationFillMax),
Industry: compactQuestionCombinationTerms(req.Industry, questionCombinationFillMax),
Suffix: compactQuestionCombinationTerms(req.Suffix, questionCombinationFillMax),
},
})
sum := sha1.Sum(raw)
return "question_combination_fill:" + hex.EncodeToString(sum[:])
}
func questionPromptHash(prompt string) string {
sum := sha1.Sum([]byte(strings.TrimSpace(prompt)))
return hex.EncodeToString(sum[:])
}
func nilToString(value *string) string {
if value == nil {
return ""
}
return *value
}
func nonEmptyParts(values ...string) []string {
result := make([]string, 0, len(values))
for _, value := range values {
if strings.TrimSpace(value) != "" {
result = append(result, strings.TrimSpace(value))
}
}
return result
}
func questionDistillCacheKey(tenantID, brandID int64, promptVersion, brandName string, competitors []string, seedTopic string) string {
raw, _ := json.Marshal(struct {
TenantID int64 `json:"tenant_id"`
BrandID int64 `json:"brand_id"`
PromptVersion string `json:"prompt_version"`
SchemaVersion string `json:"schema_version"`
BrandName string `json:"brand_name"`
Competitors []string `json:"competitors"`
SeedTopic string `json:"seed_topic"`
}{
TenantID: tenantID,
BrandID: brandID,
PromptVersion: promptVersion,
SchemaVersion: "question_distill_schema_v1",
BrandName: strings.TrimSpace(brandName),
Competitors: competitors,
SeedTopic: strings.TrimSpace(seedTopic),
})
sum := sha1.Sum(raw)
return "question_distill:" + hex.EncodeToString(sum[:])
}
func skippedReasonDetail(skipped []SkipReason) string {
if len(skipped) == 0 {
return "no valid questions"
}
raw, err := json.Marshal(skipped)
if err != nil {
return "no valid questions"
}
return string(raw)
}
func isUniqueQuestionConstraintError(err error) bool {
var pgErr *pgconn.PgError
return errors.As(err, &pgErr) && pgErr.Code == "23505" && pgErr.ConstraintName == "uk_brand_question_text_active"
}