diff --git a/apps/admin-web/src/components/kol/KolPersonaCard.vue b/apps/admin-web/src/components/kol/KolPersonaCard.vue
new file mode 100644
index 0000000..024b039
--- /dev/null
+++ b/apps/admin-web/src/components/kol/KolPersonaCard.vue
@@ -0,0 +1,308 @@
+<script setup lang="ts">
+import { computed, ref } from "vue";
+import { useI18n } from "vue-i18n";
+import { useMutation, useQueryClient } from "@tanstack/vue-query";
+import { message } from "ant-design-vue";
+import { EditOutlined, UserOutlined, LoadingOutlined } from "@ant-design/icons-vue";
+import type { KolProfile } from "@geo/shared-types";
+
+import { kolManageApi } from "@/lib/api";
+import { formatError } from "@/lib/errors";
+
+const props = defineProps<{
+  profile: KolProfile;
+}>();
+
+const { t } = useI18n();
+const queryClient = useQueryClient();
+
+const editing = ref<"display_name" | "bio" | null>(null);
+const draftDisplayName = ref(props.profile.display_name);
+const draftBio = ref(props.profile.bio ?? "");
+const avatarUploading = ref(false);
+const fileInput = ref<HTMLInputElement | null>(null);
+
+const avatarURL = computed(() => props.profile.avatar_url ?? "");
+
+const updateMutation = useMutation({
+  mutationFn: kolManageApi.updateProfile,
+  onSuccess: async () => {
+    message.success(t("kol.profile.persona.saveSuccess"));
+    await Promise.all([
+      queryClient.invalidateQueries({ queryKey: ["kol", "profile"] }),
+      queryClient.invalidateQueries({ queryKey: ["workspace", "kol-cards"] }),
+      queryClient.invalidateQueries({ queryKey: ["kol", "packages"] }),
+    ]);
+    editing.value = null;
+  },
+  onError: (error) => {
+    message.error(formatError(error) || t("kol.profile.persona.saveError"));
+    draftDisplayName.value = props.profile.display_name;
+    draftBio.value = props.profile.bio ?? "";
+  },
+});
+
+function saveFields(patch: { display_name?: string; bio?: string | null; avatar_url?: string | null }) {
+  updateMutation.mutate({
+    display_name: patch.display_name ?? props.profile.display_name,
+    bio: patch.bio !== undefined ? patch.bio : props.profile.bio,
+    avatar_url: patch.avatar_url !== undefined ? patch.avatar_url : props.profile.avatar_url,
+  });
+}
+
+function commitDisplayName() {
+  const next = draftDisplayName.value.trim();
+  if (!next) {
+    message.error(t("kol.profile.persona.displayNameRequired"));
+    return;
+  }
+  if (next.length > 40) {
+    message.error(t("kol.profile.persona.displayNameTooLong"));
+    return;
+  }
+  if (next === props.profile.display_name) {
+    editing.value = null;
+    return;
+  }
+  saveFields({ display_name: next });
+}
+
+function commitBio() {
+  const next = draftBio.value.trim();
+  if (next.length > 500) {
+    message.error(t("kol.profile.persona.bioTooLong"));
+    return;
+  }
+  const nextVal = next === "" ? null : next;
+  if (nextVal === (props.profile.bio ?? null)) {
+    editing.value = null;
+    return;
+  }
+  saveFields({ bio: nextVal });
+}
+
+function cancelEdit() {
+  draftDisplayName.value = props.profile.display_name;
+  draftBio.value = props.profile.bio ?? "";
+  editing.value = null;
+}
+
+function startDisplayNameEdit() {
+  draftDisplayName.value = props.profile.display_name;
+  editing.value = "display_name";
+}
+
+function startBioEdit() {
+  draftBio.value = props.profile.bio ?? "";
+  editing.value = "bio";
+}
+
+function triggerAvatarPicker() {
+  fileInput.value?.click();
+}
+
+async function handleFilePicked(event: Event) {
+  const input = event.target as HTMLInputElement;
+  const file = input.files?.[0];
+  input.value = "";
+  if (!file) return;
+
+  if (!/^image\/(png|jpe?g|gif|webp)$/i.test(file.type)) {
+    message.error(t("kol.profile.persona.avatarInvalidType"));
+    return;
+  }
+  if (file.size > 2 * 1024 * 1024) {
+    message.error(t("kol.profile.persona.avatarTooLarge"));
+    return;
+  }
+
+  avatarUploading.value = true;
+  try {
+    const uploaded = await kolManageApi.uploadAvatar(file);
+    saveFields({ avatar_url: uploaded.url });
+  } catch (error) {
+    message.error(formatError(error) || t("kol.profile.persona.saveError"));
+  } finally {
+    avatarUploading.value = false;
+  }
+}
+</script>
+
+<template>
+  <section class="persona-card">
+    <div class="persona-avatar-wrap" :class="{ uploading: avatarUploading }" @click="triggerAvatarPicker">
+      <template v-if="avatarURL">
+        <img :src="avatarURL" class="persona-avatar" alt="" />
+      </template>
+      <template v-else>
+        <div class="persona-avatar persona-avatar-fallback">
+          <UserOutlined />
+        </div>
+      </template>
+      <div class="persona-avatar-mask">
+        <LoadingOutlined v-if="avatarUploading" />
+        <span v-else>{{ t("kol.profile.persona.avatarLabel") }}</span>
+      </div>
+      <input
+        ref="fileInput"
+        type="file"
+        accept="image/png,image/jpeg,image/gif,image/webp"
+        class="persona-avatar-input"
+        @change="handleFilePicked"
+      />
+    </div>
+
+    <div class="persona-fields">
+      <div class="persona-field">
+        <label class="persona-field-label">{{ t("kol.profile.persona.displayNameLabel") }}</label>
+        <template v-if="editing === 'display_name'">
+          <a-input
+            v-model:value="draftDisplayName"
+            :disabled="updateMutation.isPending.value"
+            :placeholder="t('kol.profile.persona.displayNamePlaceholder')"
+            :max-length="40"
+            allow-clear
+            @press-enter="commitDisplayName"
+            @blur="commitDisplayName"
+            @keyup.esc="cancelEdit"
+          />
+        </template>
+        <template v-else>
+          <div class="persona-field-static" @click="startDisplayNameEdit">
+            <span class="persona-field-value">{{ profile.display_name }}</span>
+            <EditOutlined class="persona-field-edit-icon" />
+          </div>
+        </template>
+      </div>
+
+      <div class="persona-field">
+        <label class="persona-field-label">{{ t("kol.profile.persona.bioLabel") }}</label>
+        <template v-if="editing === 'bio'">
+          <a-textarea
+            v-model:value="draftBio"
+            :disabled="updateMutation.isPending.value"
+            :placeholder="t('kol.profile.persona.bioPlaceholder')"
+            :auto-size="{ minRows: 2, maxRows: 6 }"
+            :max-length="500"
+            show-count
+            @blur="commitBio"
+            @keydown.ctrl.enter.prevent="commitBio"
+            @keydown.meta.enter.prevent="commitBio"
+            @keyup.esc="cancelEdit"
+          />
+        </template>
+        <template v-else>
+          <div class="persona-field-static persona-field-static-multiline" @click="startBioEdit">
+            <span class="persona-field-value persona-field-value-bio">
+              {{ profile.bio || t("kol.profile.persona.bioPlaceholder") }}
+            </span>
+            <EditOutlined class="persona-field-edit-icon" />
+          </div>
+        </template>
+      </div>
+
+      <p class="persona-avatar-hint">{{ t("kol.profile.persona.avatarHint") }}</p>
+    </div>
+  </section>
+</template>
+
+<style scoped>
+.persona-card {
+  display: flex;
+  align-items: flex-start;
+  gap: 32px;
+  background: #ffffff;
+  border-radius: 12px;
+  padding: 24px;
+}
+.persona-avatar-wrap {
+  position: relative;
+  width: 120px;
+  height: 120px;
+  border-radius: 50%;
+  overflow: hidden;
+  cursor: pointer;
+  flex-shrink: 0;
+  background: #f5f5f5;
+}
+.persona-avatar,
+.persona-avatar-fallback {
+  width: 100%;
+  height: 100%;
+  object-fit: cover;
+  display: flex;
+  align-items: center;
+  justify-content: center;
+  font-size: 40px;
+  color: #bfbfbf;
+}
+.persona-avatar-mask {
+  position: absolute;
+  inset: 0;
+  background: rgba(0, 0, 0, 0.45);
+  color: #fff;
+  display: flex;
+  align-items: center;
+  justify-content: center;
+  font-size: 13px;
+  opacity: 0;
+  transition: opacity 0.15s ease;
+}
+.persona-avatar-wrap:hover .persona-avatar-mask,
+.persona-avatar-wrap.uploading .persona-avatar-mask {
+  opacity: 1;
+}
+.persona-avatar-input {
+  display: none;
+}
+.persona-fields {
+  flex: 1;
+  display: flex;
+  flex-direction: column;
+  gap: 20px;
+  min-width: 0;
+}
+.persona-field-label {
+  display: block;
+  color: #8c8c8c;
+  font-size: 12px;
+  margin-bottom: 6px;
+}
+.persona-field-static {
+  display: inline-flex;
+  align-items: center;
+  gap: 8px;
+  cursor: text;
+  padding: 2px 0;
+  max-width: 100%;
+}
+.persona-field-static-multiline {
+  align-items: flex-start;
+}
+.persona-field-value {
+  font-size: 16px;
+  font-weight: 600;
+  color: #1a1a1a;
+  word-break: break-word;
+}
+.persona-field-value-bio {
+  font-size: 14px;
+  font-weight: 400;
+  color: #595959;
+  white-space: pre-wrap;
+}
+.persona-field-edit-icon {
+  color: #bfbfbf;
+  font-size: 14px;
+  opacity: 0;
+  transition: opacity 0.15s ease;
+}
+.persona-field-static:hover .persona-field-edit-icon {
+  opacity: 1;
+}
+.persona-avatar-hint {
+  margin: 0;
+  color: #bfbfbf;
+  font-size: 12px;
+}
+</style>