diff --git a/apps/admin-web/src/components/ArticleDetailDrawer.vue b/apps/admin-web/src/components/ArticleDetailDrawer.vue
index 9004d83..0fb86c6 100644
--- a/apps/admin-web/src/components/ArticleDetailDrawer.vue
+++ b/apps/admin-web/src/components/ArticleDetailDrawer.vue
@@ -1,7 +1,7 @@
 <script setup lang="ts">
 import { CopyOutlined, LinkOutlined } from '@ant-design/icons-vue'
 import type { ArticleVersion, PublishRecord } from '@geo/shared-types'
-import { useQuery, useQueryClient } from '@tanstack/vue-query'
+import { useQuery } from '@tanstack/vue-query'
 import type { TableColumnsType } from 'ant-design-vue'
 import { message } from 'ant-design-vue'
 import { computed, ref, watch } from 'vue'
@@ -22,6 +22,7 @@ import {
   getPublishStatusMeta,
   getSourceTypeLabel,
   hasActiveGenerationStatus,
+  hasActivePublishStatus,
 } from '@/lib/display'
 import { useCompanyStore } from '@/stores/company'
 
@@ -34,7 +35,6 @@ const emit = defineEmits<{
   close: []
 }>()
 
-const queryClient = useQueryClient()
 const { t } = useI18n()
 const companyStore = useCompanyStore()
 const activeTab = ref('content')
@@ -43,6 +43,7 @@ const streamTitle = ref('')
 const streamMarkdown = ref('')
 const streamStatus = ref<string | null>(null)
 const streamFeatureEnabled = isGenerationStreamEnabled()
+const ARTICLE_DETAIL_POLL_INTERVAL_MS = 5000
 
 const detailQuery = useQuery({
   queryKey: computed(() => ['articles', 'detail', companyStore.currentBrandId, props.articleId]),
@@ -178,18 +179,30 @@ watch(
 )
 
 watch(
-  [() => props.open, () => props.articleId, () => detail.value?.generate_status],
-  ([open, articleId, generateStatus], _prev, onCleanup) => {
-    if (!open || !articleId || !hasActiveGenerationStatus(generateStatus)) {
+  [
+    () => props.open,
+    () => props.articleId,
+    () => detail.value?.generate_status,
+    () => detail.value?.publish_status,
+  ],
+  ([open, articleId, generateStatus, publishStatus], _prev, onCleanup) => {
+    const shouldPoll =
+      hasActiveGenerationStatus(generateStatus) || hasActivePublishStatus(publishStatus)
+
+    if (!open || !articleId || !shouldPoll) {
       return
     }
 
-    const timer = window.setInterval(
-      () => {
-        void refreshArticleData()
-      },
-      streamFeatureEnabled ? 5000 : 2000,
-    )
+    const timer = window.setInterval(() => {
+      if (
+        detailQuery.isFetching.value ||
+        versionsQuery.isFetching.value ||
+        publishRecordsQuery.isFetching.value
+      ) {
+        return
+      }
+      void refreshArticleData()
+    }, ARTICLE_DETAIL_POLL_INTERVAL_MS)
 
     onCleanup(() => {
       window.clearInterval(timer)
@@ -234,13 +247,7 @@ function resetStreamState(): void {
 }
 
 async function refreshArticleData(): Promise<void> {
-  await Promise.all([
-    detailQuery.refetch(),
-    versionsQuery.refetch(),
-    publishRecordsQuery.refetch(),
-    queryClient.invalidateQueries({ queryKey: ['articles'] }),
-    queryClient.invalidateQueries({ queryKey: ['workspace'] }),
-  ])
+  await Promise.all([detailQuery.refetch(), versionsQuery.refetch(), publishRecordsQuery.refetch()])
 }
 
 function resolvePublishLink(record: PublishRecord): string {
diff --git a/apps/admin-web/src/components/ArticlePublishStatus.vue b/apps/admin-web/src/components/ArticlePublishStatus.vue
index 203f0a0..37b9a6c 100644
--- a/apps/admin-web/src/components/ArticlePublishStatus.vue
+++ b/apps/admin-web/src/components/ArticlePublishStatus.vue
@@ -63,7 +63,9 @@ const publishRecordsQuery = useQuery({
     companyStore.currentBrandId,
     props.articleId,
   ]),
-  enabled: computed(() => shouldLoadRecords.value && Boolean(companyStore.currentBrandId)),
+  enabled: computed(
+    () => popoverOpen.value && shouldLoadRecords.value && Boolean(companyStore.currentBrandId),
+  ),
   queryFn: () => articlesApi.publishRecords(props.articleId as number),
   staleTime: 30 * 1000,
 })
diff --git a/apps/admin-web/src/components/CustomArticleTab.vue b/apps/admin-web/src/components/CustomArticleTab.vue
index c3be0fb..83ee086 100644
--- a/apps/admin-web/src/components/CustomArticleTab.vue
+++ b/apps/admin-web/src/components/CustomArticleTab.vue
@@ -17,7 +17,12 @@ import { articlesApi, promptRulesApi } from '@/lib/api'
 import { buildArticleClipboardContent, resolveArticleActionState } from '@/lib/article-list-actions'
 import { useArticleRegenerateAction } from '@/lib/article-regenerate-action'
 import { copyTextToClipboard } from '@/lib/clipboard'
-import { getGenerateStatusMeta, getPublishStatusMeta } from '@/lib/display'
+import {
+  getGenerateStatusMeta,
+  getPublishStatusMeta,
+  hasActiveGenerationStatus,
+  hasActivePublishStatus,
+} from '@/lib/display'
 import { formatError } from '@/lib/errors'
 import { formatPublishPlatformList } from '@/lib/publish-platforms'
 import { useCompanyStore } from '@/stores/company'
@@ -109,6 +114,7 @@ const listQuery = useQuery({
 })
 
 let pollingTimer: number | null = null
+const ARTICLE_LIST_POLL_INTERVAL_MS = 5000
 
 const deleteMutation = useMutation({
   mutationFn: (id: number) => articlesApi.remove(id),
@@ -205,8 +211,10 @@ function handleTableChange(nextPage: number, nextPageSize: number): void {
 function startPolling(): void {
   if (pollingTimer !== null) return
   pollingTimer = window.setInterval(() => {
-    void listQuery.refetch()
-  }, 3000)
+    if (!listQuery.isFetching.value) {
+      void listQuery.refetch()
+    }
+  }, ARTICLE_LIST_POLL_INTERVAL_MS)
 }
 
 function stopPolling(): void {
@@ -236,7 +244,9 @@ watch(
   () => listQuery.data.value?.items ?? [],
   (items) => {
     const hasActive = items.some(
-      (item) => item.generate_status === 'generating' || item.generate_status === 'running',
+      (item) =>
+        hasActiveGenerationStatus(item.generate_status) ||
+        hasActivePublishStatus(item.publish_status),
     )
     if (hasActive) {
       startPolling()
diff --git a/apps/admin-web/src/components/InstantTaskTab.vue b/apps/admin-web/src/components/InstantTaskTab.vue
index df30963..d34c7b9 100644
--- a/apps/admin-web/src/components/InstantTaskTab.vue
+++ b/apps/admin-web/src/components/InstantTaskTab.vue
@@ -117,6 +117,7 @@ const columns = computed<TableColumnsType<InstantTaskItem>>(() => [
 ])
 
 let pollingTimer: number | null = null
+const TASK_LIST_POLL_INTERVAL_MS = 5000
 
 function applyFilters(): void {
   page.value = 1
@@ -153,8 +154,10 @@ function openTaskArticles(task: InstantTaskItem): void {
 function startPolling(): void {
   if (pollingTimer !== null) return
   pollingTimer = window.setInterval(() => {
-    void listQuery.refetch()
-  }, 3000)
+    if (!listQuery.isFetching.value) {
+      void listQuery.refetch()
+    }
+  }, TASK_LIST_POLL_INTERVAL_MS)
 }
 
 function stopPolling(): void {
diff --git a/apps/admin-web/src/components/ScheduleTaskTab.vue b/apps/admin-web/src/components/ScheduleTaskTab.vue
index 89296b8..6c630c8 100644
--- a/apps/admin-web/src/components/ScheduleTaskTab.vue
+++ b/apps/admin-web/src/components/ScheduleTaskTab.vue
@@ -235,12 +235,15 @@ function openTaskArticles(task: ScheduleTask): void {
 }
 
 let pollingTimer: number | null = null
+const TASK_LIST_POLL_INTERVAL_MS = 5000
 
 function startPolling(): void {
   if (pollingTimer !== null) return
   pollingTimer = window.setInterval(() => {
-    void listQuery.refetch()
-  }, 3000)
+    if (!listQuery.isFetching.value) {
+      void listQuery.refetch()
+    }
+  }, TASK_LIST_POLL_INTERVAL_MS)
 }
 
 function stopPolling(): void {
diff --git a/apps/admin-web/src/layouts/AppShell.vue b/apps/admin-web/src/layouts/AppShell.vue
index 3609c28..03d2f83 100644
--- a/apps/admin-web/src/layouts/AppShell.vue
+++ b/apps/admin-web/src/layouts/AppShell.vue
@@ -518,7 +518,7 @@ onMounted(() => {
   syncMobileState(mobileMediaQuery)
   mobileMediaQuery.addEventListener('change', syncMobileState)
 
-  if (!isMembershipBlocked.value) {
+  if (!isMembershipBlocked.value && !companyStore.initialized) {
     void companyStore.refreshBrands()
   }
 })
diff --git a/apps/admin-web/src/lib/display.ts b/apps/admin-web/src/lib/display.ts
index a8063f0..de3e588 100644
--- a/apps/admin-web/src/lib/display.ts
+++ b/apps/admin-web/src/lib/display.ts
@@ -89,6 +89,18 @@ export function hasActiveGenerationStatus(status?: string | null): boolean {
   )
 }
 
+export function hasActivePublishStatus(status?: string | null): boolean {
+  const normalized = String(status ?? '')
+    .trim()
+    .toLowerCase()
+  return (
+    normalized === 'queued' ||
+    normalized === 'pending' ||
+    normalized === 'publishing' ||
+    normalized === 'running'
+  )
+}
+
 export function getPublishStatusMeta(status?: string | null): { label: string; color: string } {
   if (!status) {
     return { label: '--', color: 'default' }
diff --git a/apps/admin-web/src/stores/company.ts b/apps/admin-web/src/stores/company.ts
index f715c76..d58f935 100644
--- a/apps/admin-web/src/stores/company.ts
+++ b/apps/admin-web/src/stores/company.ts
@@ -15,6 +15,7 @@ export const useCompanyStore = defineStore('company', () => {
   const currentBrandId = ref<number | null>(readStoredCurrentBrandId())
   const loading = ref(false)
   const initialized = ref(false)
+  let refreshPromise: Promise<Brand[]> | null = null
 
   const currentBrand = computed(
     () => brands.value.find((brand) => brand.id === currentBrandId.value) ?? null,
@@ -56,15 +57,25 @@ export const useCompanyStore = defineStore('company', () => {
   }
 
   async function refreshBrands(): Promise<Brand[]> {
-    loading.value = true
-    try {
-      const nextBrands = normalizeBrandList(await brandsApi.list())
-      setBrands(nextBrands)
-      initialized.value = true
-      return nextBrands
-    } finally {
-      loading.value = false
+    if (refreshPromise) {
+      return refreshPromise
     }
+
+    loading.value = true
+    refreshPromise = brandsApi
+      .list()
+      .then((value) => {
+        const nextBrands = normalizeBrandList(value)
+        setBrands(nextBrands)
+        initialized.value = true
+        return nextBrands
+      })
+      .finally(() => {
+        loading.value = false
+        refreshPromise = null
+      })
+
+    return refreshPromise
   }
 
   function setBrands(value: Brand[] | null | undefined): void {
@@ -78,6 +89,7 @@ export const useCompanyStore = defineStore('company', () => {
     currentBrandId.value = null
     initialized.value = false
     loading.value = false
+    refreshPromise = null
     clearStoredCurrentBrandId()
   }
 
diff --git a/apps/admin-web/src/views/FreeCreateView.vue b/apps/admin-web/src/views/FreeCreateView.vue
index 9b099ea..38663f0 100644
--- a/apps/admin-web/src/views/FreeCreateView.vue
+++ b/apps/admin-web/src/views/FreeCreateView.vue
@@ -5,7 +5,7 @@ import { useMutation, useQuery, useQueryClient } from '@tanstack/vue-query'
 import type { TableColumnsType } from 'ant-design-vue'
 import { message } from 'ant-design-vue'
 import type { Dayjs } from 'dayjs'
-import { computed, reactive, ref } from 'vue'
+import { computed, onBeforeUnmount, reactive, ref, watch } from 'vue'
 import { useI18n } from 'vue-i18n'
 import { useRouter } from 'vue-router'
 
@@ -18,7 +18,7 @@ import { articlesApi } from '@/lib/api'
 import { buildArticleClipboardContent, resolveArticleActionState } from '@/lib/article-list-actions'
 import { useArticleRegenerateAction } from '@/lib/article-regenerate-action'
 import { copyTextToClipboard } from '@/lib/clipboard'
-import { getPublishStatusMeta } from '@/lib/display'
+import { getPublishStatusMeta, hasActivePublishStatus } from '@/lib/display'
 import { formatError } from '@/lib/errors'
 import { useCompanyStore } from '@/stores/company'
 
@@ -34,6 +34,8 @@ const selectedArticleId = ref<number | null>(null)
 const page = ref(1)
 const pageSize = ref(10)
 const createdRange = ref<[Dayjs, Dayjs] | null>(null)
+let articlePollingTimer: number | null = null
+const ARTICLE_LIST_POLL_INTERVAL_MS = 5000
 
 const draftFilters = reactive<{
   publish_status?: string
@@ -172,11 +174,51 @@ function openPreview(article: ArticleListItem): void {
   articleDrawerOpen.value = true
 }
 
+watch(
+  () => articleListQuery.data.value?.items || [],
+  (items: ArticleListItem[]) => {
+    const hasPublishingArticles = items.some((item) => hasActivePublishStatus(item.publish_status))
+
+    if (hasPublishingArticles) {
+      startArticlePolling()
+      return
+    }
+
+    stopArticlePolling()
+  },
+  { immediate: true },
+)
+
+onBeforeUnmount(() => {
+  stopArticlePolling()
+})
+
 function handleTableChange(nextPage: number, nextPageSize: number): void {
   page.value = nextPage
   pageSize.value = nextPageSize
 }
 
+function startArticlePolling(): void {
+  if (articlePollingTimer !== null) {
+    return
+  }
+
+  articlePollingTimer = window.setInterval(() => {
+    if (!articleListQuery.isFetching.value) {
+      void articleListQuery.refetch()
+    }
+  }, ARTICLE_LIST_POLL_INTERVAL_MS)
+}
+
+function stopArticlePolling(): void {
+  if (articlePollingTimer === null) {
+    return
+  }
+
+  window.clearInterval(articlePollingTimer)
+  articlePollingTimer = null
+}
+
 async function handleDelete(articleId: number): Promise<void> {
   await deleteMutation.mutateAsync(articleId)
 }
diff --git a/apps/admin-web/src/views/ImitationView.vue b/apps/admin-web/src/views/ImitationView.vue
index 081c65f..4bf2a74 100644
--- a/apps/admin-web/src/views/ImitationView.vue
+++ b/apps/admin-web/src/views/ImitationView.vue
@@ -23,6 +23,7 @@ import {
   getGenerateStatusMeta,
   getPublishStatusMeta,
   hasActiveGenerationStatus,
+  hasActivePublishStatus,
 } from '@/lib/display'
 import { formatError } from '@/lib/errors'
 import { useCompanyStore } from '@/stores/company'
@@ -93,6 +94,7 @@ const articleListQuery = useQuery({
 })
 
 let articlePollingTimer: number | null = null
+const ARTICLE_LIST_POLL_INTERVAL_MS = 5000
 
 const deleteMutation = useMutation({
   mutationFn: (articleId: number) => articlesApi.remove(articleId),
@@ -180,8 +182,9 @@ watch(
     const hasGeneratingArticles = items.some((item) =>
       hasActiveGenerationStatus(item.generate_status),
     )
+    const hasPublishingArticles = items.some((item) => hasActivePublishStatus(item.publish_status))
 
-    if (hasGeneratingArticles) {
+    if (hasGeneratingArticles || hasPublishingArticles) {
       startArticlePolling()
       return
     }
@@ -245,9 +248,10 @@ function startArticlePolling(): void {
   }
 
   articlePollingTimer = window.setInterval(() => {
-    void queryClient.invalidateQueries({ queryKey: ['articles'] })
-    void articleListQuery.refetch()
-  }, 3000)
+    if (!articleListQuery.isFetching.value) {
+      void articleListQuery.refetch()
+    }
+  }, ARTICLE_LIST_POLL_INTERVAL_MS)
 }
 
 function stopArticlePolling(): void {
diff --git a/apps/admin-web/src/views/TemplatesView.vue b/apps/admin-web/src/views/TemplatesView.vue
index b1c7587..56d0fc1 100644
--- a/apps/admin-web/src/views/TemplatesView.vue
+++ b/apps/admin-web/src/views/TemplatesView.vue
@@ -42,6 +42,7 @@ import {
   getPublishStatusMeta,
   getTemplateMeta,
   hasActiveGenerationStatus,
+  hasActivePublishStatus,
 } from '@/lib/display'
 import { formatError } from '@/lib/errors'
 import { useCompanyStore } from '@/stores/company'
@@ -207,6 +208,7 @@ const displayedArticleTotal = computed(() =>
 )
 
 let articlePollingTimer: number | null = null
+const ARTICLE_LIST_POLL_INTERVAL_MS = 5000
 
 const deleteMutation = useMutation({
   mutationFn: (articleId: number) => articlesApi.remove(articleId),
@@ -418,8 +420,11 @@ watch(
     const hasGeneratingArticles = items.some((item: ArticleListItem) =>
       hasActiveGenerationStatus(item.generate_status),
     )
+    const hasPublishingArticles = items.some((item: ArticleListItem) =>
+      hasActivePublishStatus(item.publish_status),
+    )
 
-    if (hasGeneratingArticles) {
+    if (hasGeneratingArticles || hasPublishingArticles) {
       startArticlePolling()
       return
     }
@@ -444,10 +449,17 @@ function startArticlePolling(): void {
   }
 
   articlePollingTimer = window.setInterval(() => {
-    void queryClient.invalidateQueries({ queryKey: ['articles'] })
-    void queryClient.invalidateQueries({ queryKey: ['workspace', 'recent-articles'] })
-    void Promise.all([articleListQuery.refetch(), recentArticlesQuery.refetch()])
-  }, 3000)
+    if (shouldUseRecentFallback.value) {
+      if (!recentArticlesQuery.isFetching.value) {
+        void recentArticlesQuery.refetch()
+      }
+      return
+    }
+
+    if (!articleListQuery.isFetching.value) {
+      void articleListQuery.refetch()
+    }
+  }, ARTICLE_LIST_POLL_INTERVAL_MS)
 }
 
 function stopArticlePolling(): void {
diff --git a/apps/admin-web/src/views/WorkspaceView.vue b/apps/admin-web/src/views/WorkspaceView.vue
index fd718aa..42fa642 100644
--- a/apps/admin-web/src/views/WorkspaceView.vue
+++ b/apps/admin-web/src/views/WorkspaceView.vue
@@ -31,7 +31,12 @@ import { articlesApi, tenantAccountsApi, workspaceApi } from '@/lib/api'
 import { buildArticleClipboardContent, resolveArticleActionState } from '@/lib/article-list-actions'
 import { useArticleRegenerateAction } from '@/lib/article-regenerate-action'
 import { copyTextToClipboard } from '@/lib/clipboard'
-import { formatDateTime, getTemplateMeta, hasActiveGenerationStatus } from '@/lib/display'
+import {
+  formatDateTime,
+  getTemplateMeta,
+  hasActiveGenerationStatus,
+  hasActivePublishStatus,
+} from '@/lib/display'
 import { formatError } from '@/lib/errors'
 import { isMediaPublishAccount } from '@/lib/publish-platforms'
 import { useCompanyStore } from '@/stores/company'
@@ -45,6 +50,7 @@ const articleDrawerOpen = ref(false)
 const selectedPublishArticleId = ref<number | null>(null)
 const publishModalOpen = ref(false)
 let recentArticlesPollingTimer: number | null = null
+const ARTICLE_LIST_POLL_INTERVAL_MS = 5000
 
 const overviewQuery = useQuery({
   queryKey: computed(() => ['workspace', 'overview', companyStore.currentBrandId]),
@@ -300,8 +306,9 @@ watch(
     const hasGeneratingArticles = items.some((item) =>
       hasActiveGenerationStatus(item.generate_status),
     )
+    const hasPublishingArticles = items.some((item) => hasActivePublishStatus(item.publish_status))
 
-    if (hasGeneratingArticles) {
+    if (hasGeneratingArticles || hasPublishingArticles) {
       startRecentArticlesPolling()
       return
     }
@@ -325,12 +332,11 @@ function startRecentArticlesPolling(): void {
       stopRecentArticlesPolling()
       return
     }
-    void queryClient.invalidateQueries({
-      queryKey: ['workspace', 'recent-articles', companyStore.currentBrandId],
-    })
-    void queryClient.invalidateQueries({ queryKey: ['articles'] })
+    if (recentArticlesQuery.isFetching.value) {
+      return
+    }
     void recentArticlesQuery.refetch()
-  }, 3000)
+  }, ARTICLE_LIST_POLL_INTERVAL_MS)
 }
 
 function stopRecentArticlesPolling(): void {