feat(keywords): rename brand-question terminology to search-keyword + add entity exclusion

- Rename UI/prompt labels: "品牌主问题" → "优化关键词", "搜索问题" → "搜索词"
- Add brand/competitor entity exclusion filter in question expansion (AI distill path)
- Refactor combination question text normalization, remove manual question-mark appending
- Update prompts to emphasize commercial-intent search queries over editorial phrasing
- Sync prompt changes across server/configs, deploy, and k3s configs
- Update i18n, frontend views (BrandQuestionCreate, TemplateWizard), and test fixtures

Co-Authored-By: Claude Sonnet 4.6 (1M context) <noreply@anthropic.com>

apps/admin-web/src/components/ArticleEditorCanvas.vue

@@ -29,6 +29,7 @@ import {
   insertHrCommand,
   toggleEmphasisCommand,
   toggleStrongCommand,
+  turnIntoTextCommand,
   wrapInBlockquoteCommand,
   wrapInBulletListCommand,
   wrapInHeadingCommand,
@@ -2266,6 +2267,7 @@ function runTableContextAction(action: TableContextMenuAction): void {
         <template #icon><IconFont type="icon-redo" /></template>
       </a-button>
       <span class="article-editor-canvas__divider"></span>
+      <a-button size="small" type="text" @click="runCommand(turnIntoTextCommand)">正文</a-button>
       <a-button size="small" type="text" @click="runCommand(wrapInHeadingCommand, 1)">H1</a-button>
       <a-button size="small" type="text" @click="runCommand(wrapInHeadingCommand, 2)">H2</a-button>
       <a-button size="small" type="text" @click="runCommand(wrapInHeadingCommand, 3)">H3</a-button>

apps/admin-web/src/i18n/messages/en-US.ts

@@ -154,7 +154,7 @@ const enUS = {
       template_outline_generate: 'AI Outline Generation',
       kol_prompt_generate: 'KOL Prompt Generation',
       kol_prompt_optimize: 'KOL Prompt Optimize',
-      question_distill: 'AI Candidate Question Generation',
+      question_distill: 'AI Candidate Search Term Generation',
       question_combination_fill: 'Expansion Tool AI Fill',
     },
     aiUsageStatus: {
@@ -214,12 +214,13 @@ const enUS = {
         'Review desktop publish tasks, external links, account workbench entry points, and retry state.',
     },
     brands: {
-      title: 'Brand Library',
-      description: 'Manage keywords, question sets, and competitors around each brand.',
+      title: 'Company & Lexicon',
+      description: 'Manage the keyword library (search terms) and competitors around each brand.',
     },
     brandQuestionCreate: {
-      title: 'New question',
-      description: 'Create brand questions with the expansion tool, AI expansion, or manual input.',
+      title: 'New search term',
+      description:
+        'Create brand search terms with the expansion tool, AI expansion, or manual input.',
     },
     tracking: {
       title: 'Data Details',
@@ -459,11 +460,11 @@ const enUS = {
   },
   tracking: {
     brandPlaceholder: 'Select brand',
-    keywordPlaceholder: 'Select question set',
-    allQuestionSets: 'All question sets',
+    keywordPlaceholder: 'Select keyword library (search terms)',
+    allQuestionSets: 'All keyword library (search terms)',
     collectNow: 'Collect Now',
     collectBrandRequired: 'Select a brand before collecting.',
-    collectKeywordRequired: 'Select a question set before collecting.',
+    collectKeywordRequired: 'Select a keyword library (search terms) before collecting.',
     collectTodayOnly: "Collect Now only supports today's data. Switch back to today to continue.",
     collectClientChecking: "Checking whether the current account's desktop client is online.",
     collectClientOnlineRequired:
@@ -488,7 +489,7 @@ const enUS = {
     hotQuestions: 'Hot Questions',
     hotQuestionsTitle: 'Hot Questions',
     hotQuestionsHint:
-      'Choose all question sets or one specific question. Selecting one question limits display and collection to that question.',
+      'Choose the full keyword library (search terms) or one specific search term. Selecting one search term limits display and collection to that term.',
     questionSearchPlaceholder: 'Search questions in the selected scope',
     questionDetailEyebrow: 'Question Detail',
     questionDetailCollectedAt: 'Collected at {time}',
@@ -841,13 +842,13 @@ const enUS = {
         language: 'Language',
         brandInfo: 'Brand',
         brandLibrary: 'Brand library',
-        brandName: 'Brand name',
+        brandName: 'Company name',
         website: 'Official website',
         brandSummary: 'AI brand summary',
         keywords: 'Keywords',
-        brandQuestions: 'Brand questions',
-        primaryQuestion: 'Primary brand question',
-        supplementalQuestions: 'Supplemental questions',
+        brandQuestions: 'Keyword library (search terms)',
+        primaryQuestion: 'Optimization keyword',
+        supplementalQuestions: 'Supplemental keywords',
         competitors: 'Competitors',
         chooseTitle: 'Choose a title',
         customTitle: 'Custom title',
@@ -864,17 +865,17 @@ const enUS = {
       hints: {
         brandContext: 'Optional. Selecting a brand pulls in keywords and competitor context.',
         brandFlow:
-          'You can pick a brand from the library or type one manually. After you choose a brand question, AI will prepare the summary, competitors, and title options.',
+          'You can type a company name or choose one from the brand library. After you choose an optimization keyword, AI will prepare the summary, competitors, and title options.',
         brandSummaryPlaceholder:
           'After analysis, AI will summarize the brand angle, positioning, and content opportunities here.',
         keywords:
           'Type keywords directly or reuse brand-library keywords. AI results will be merged into this list.',
         brandQuestions:
-          'The primary question controls the article spine; supplemental questions broaden nearby search intent.',
+          'The optimization keyword controls the article spine; supplemental keywords broaden nearby search intent.',
         supplementalQuestions:
           'Choose up to 3 so the article covers related intent without drifting.',
         questionEmpty: 'No questions are available for this brand yet.',
-        selectBrandFirst: 'Choose a brand from the library first.',
+        selectBrandFirst: 'Choose a library brand from the company name dropdown first.',
         competitors:
           'Competitors stay editable. You can add rows manually; saving to the competitor library is only available after choosing a library brand.',
         competitorEmptyEditable:
@@ -931,11 +932,11 @@ const enUS = {
       },
       placeholders: {
         brandLibrary: 'Choose an existing brand from the library',
-        brandName: 'Enter a brand name, or refine the selected library brand',
+        brandName: 'Enter a company name, or choose from the brand library',
         website: 'Official website, optional',
         keywords: 'Type keywords and press Enter',
-        primaryQuestion: 'Choose one primary brand question',
-        supplementalQuestions: 'Optional, choose up to 3 supplemental questions',
+        primaryQuestion: 'Choose one optimization keyword',
+        supplementalQuestions: 'Optional, choose up to 3 supplemental keywords',
         customTitle: 'Override the AI title here if needed',
         customOutline: 'Add another section, for example “Buying advice”',
         keyPoints: 'Add any extra instructions, key angles, or constraints for the article',
@@ -949,9 +950,9 @@ const enUS = {
       aiBanner: {
         title: 'One-click AI analysis',
         defaultDescription:
-          'AI will use the brand question to complete the brand summary and extract competitor context.',
+          'AI will use the optimization keyword to complete the brand summary and extract competitor context.',
         productReviewDescription:
-          'AI will use the brand question to organize the product context and suggest comparable alternatives.',
+          'AI will use the optimization keyword to organize the product context and suggest comparable alternatives.',
         researchReportDescription:
           'AI will use the brand question to organize the topic context and suggest reference targets.',
       },
@@ -983,15 +984,18 @@ const enUS = {
       },
       messages: {
         requiredField: 'Please fill in {field} first.',
-        missingBrand: 'Choose a brand from the library or enter a brand name first.',
-        selectBrandBeforeQuestion: 'Choose a brand from the library before selecting a question.',
+        missingBrand: 'Enter or choose a company name first.',
+        selectBrandBeforeQuestion:
+          'Choose a library brand from the company name dropdown before selecting a question.',
         missingPrimaryQuestion: 'Choose one primary brand question.',
         missingTitle: 'Please choose or enter an article title.',
         missingOutline: 'Please select at least one outline section.',
         missingGeneratedOutline: 'Please generate and confirm the article outline first.',
         customOutlineTooLong: 'Custom sections cannot exceed {count} characters.',
-        selectBrandBeforeCompetitors: 'Choose a brand from the library before managing competitors.',
-        selectBrandBeforeFavorite: 'Choose a brand from the library before saving competitors.',
+        selectBrandBeforeCompetitors:
+          'Choose a library brand from the company name dropdown before managing competitors.',
+        selectBrandBeforeFavorite:
+          'Choose a library brand from the company name dropdown before saving competitors.',
         missingCompetitorName: 'Enter a competitor name before saving it to the library.',
         savedCompetitor: 'Competitor saved to the brand library.',
         unsavedCompetitor: 'Competitor removed from the brand library.',
@@ -1285,20 +1289,21 @@ const enUS = {
     },
   },
   brands: {
-    eyebrow: 'Brand Library',
-    title: 'Brand Management',
-    description: 'Manage question sets and competitor assets around each brand.',
+    eyebrow: 'Company & Lexicon',
+    title: 'Company & Lexicon',
+    description: 'Manage the keyword library (search terms) and competitor assets around each brand.',
     railTitle: 'Brands',
-    selectBrand: 'Pick a brand to continue managing question sets.',
+    selectBrand: 'Pick a brand to continue managing the keyword library (search terms).',
     newBrand: 'New brand',
     editBrand: 'Edit brand',
     deleteBrand: 'Delete brand',
     guide: {
       title: 'Brand management guide',
-      body: 'Manage brands, question sets, and competitor libraries for AI platform monitoring and GEO analysis.',
+      body:
+        'Manage brands, the keyword library (search terms), and competitor libraries for AI platform monitoring and GEO analysis.',
     },
     tabs: {
-      questions: 'Question set',
+      questions: 'Keyword library (search terms)',
       competitors: 'Competitors',
     },
     quota: {
@@ -1321,20 +1326,20 @@ const enUS = {
     },
     sections: {
       keywords: 'Keywords',
-      questions: 'Question set',
+      questions: 'Keyword library (search terms)',
       competitors: 'Competitor library',
       versions: 'Version history',
     },
     actions: {
       addBrand: 'Add brand',
       newKeyword: 'New keyword',
-      newQuestion: 'New question',
+      newQuestion: 'New search term',
       newCompetitor: 'New competitor',
       viewVersions: 'View versions',
     },
     empty: {
       brands: 'No brand data yet. Create your first brand to start.',
-      questions: 'No questions under this brand yet.',
+      questions: 'No search terms under this brand yet.',
       competitors: 'No competitors under this brand yet.',
       brandDescription: 'No brand description yet',
       competitorDescription: 'No competitor description yet',
@@ -1344,7 +1349,7 @@ const enUS = {
       brandWebsite: 'Company website (optional)',
       brandDescription: 'Brand description',
       keywordName: 'Keyword',
-      questionText: 'Question text',
+      questionText: 'Search term',
       competitorName: 'Competitor name',
       competitorWebsite: 'Competitor website',
       competitorDescription: 'Competitor description',
@@ -1358,9 +1363,9 @@ const enUS = {
       createKeyword: 'Keyword created.',
       updateKeyword: 'Keyword updated.',
       deleteKeyword: 'Keyword deleted.',
-      createQuestion: 'Question created.',
-      updateQuestion: 'Question updated.',
-      deleteQuestion: 'Question deleted.',
+      createQuestion: 'Search term created.',
+      updateQuestion: 'Search term updated.',
+      deleteQuestion: 'Search term deleted.',
       createCompetitor: 'Competitor created.',
       updateCompetitor: 'Competitor updated.',
       deleteCompetitor: 'Competitor deleted.',
@@ -1368,21 +1373,21 @@ const enUS = {
       chooseKeyword: 'Please choose a keyword first.',
       brandLimitReached: 'Your current plan allows up to {limit} brand companies.',
       keywordLimitReached: 'This account allows up to {limit} keywords.',
-      questionLimitReached: 'This account allows up to {limit} questions.',
+      questionLimitReached: 'This account allows up to {limit} search terms.',
     },
     questions: {
-      create: 'New question',
-      createSingle: 'Add single question',
-      expand: 'Bulk expand questions',
-      usage: 'Questions {used} / {total}',
+      create: 'New search term',
+      createSingle: 'Add single search term',
+      expand: 'Bulk expand search terms',
+      usage: 'Search terms {used} / {total}',
       remaining: '{count} remaining',
       generate: 'Generate candidates',
-      emptyCandidates: 'No candidates yet. Generate or paste questions above.',
+      emptyCandidates: 'No candidates yet. Generate or paste search terms above.',
       table: {
-        question: 'Question set',
+        question: 'Keyword library (search terms)',
       },
       modal: {
-        title: 'New question',
+        title: 'New search term',
         currentBrand: 'Current brand',
         methods: {
           single: 'Single',
@@ -1393,17 +1398,17 @@ const enUS = {
         preview: 'Candidate preview',
         summary:
           '{total} candidates · {selected} selected · {tooShort} too short · {duplicate} duplicates',
-        save: 'Save questions ({count})',
+        save: 'Save search terms ({count})',
       },
       combination: {
         region: '1. Region',
         prefix: '2. Prefix',
-        core: '3. Core (required)',
+        core: '3. Precise term (required)',
         industry: '4. Industry (required)',
         suffix: '5. Suffix',
         defaultWord: 'Default',
         estimate: '{count} candidates estimated',
-        coreRequired: 'Core is required',
+        coreRequired: 'Precise term is required',
         industryRequired: 'Industry is required',
       },
       aiFill: {
@@ -1414,25 +1419,25 @@ const enUS = {
         waitingStages: {
           region: 'Detecting city, province capital, and macro region...',
           generate: 'Analyzing brand context and high-frequency intent...',
-          refine: 'Refining short combinable keyword groups...',
+          refine: 'Refining short combinable precise term groups...',
         },
       },
       ai: {
         note: 'AI expansion consumes 1 AI point. Failed generations are refunded automatically.',
-        seedTopic: 'Seed topic',
-        seedTopicPlaceholder: 'Enter a topic and press Enter; multiple topics supported',
+        seedTopic: 'User search term',
+        seedTopicPlaceholder: 'Enter a search term and press Enter; multiple terms supported',
         seedTopicHint:
-          'Use Enter, commas, or semicolons to add multiple topics. Candidates are merged and deduplicated automatically.',
+          'Candidates expand from user search terms with strong commercial intent. The company name is a target term, not a candidate search term.',
         generate: 'Generate with AI',
-        waitingTitle: 'AI is generating candidate questions. Please wait...',
+        waitingTitle: 'AI is generating candidate search terms. Please wait...',
         waitingStages: {
-          context: 'Organizing brand and topic context...',
-          generate: 'Generating high-intent candidate questions...',
-          refine: 'Deduplicating and filtering savable questions...',
+          context: 'Organizing user search terms and the target term...',
+          generate: 'Generating commercial candidate search terms suited for recommending companies...',
+          refine: 'Deduplicating and filtering savable search terms...',
         },
       },
       batch: {
-        label: 'One question per line',
+        label: 'One search term per line',
       },
       badges: {
         duplicate: 'Duplicate',
@@ -1440,20 +1445,22 @@ const enUS = {
       },
       messages: {
         partialSaved: 'Saved {created}; skipped {skipped}.',
-        limitReached: 'This account allows up to {limit} questions shared across all brands.',
-        selectionLimitReached: 'This plan allows up to {limit} questions. Selection limit reached.',
+        limitReached: 'This account allows up to {limit} search terms shared across all brands.',
+        selectionLimitReached:
+          'This plan allows up to {limit} search terms. Selection limit reached.',
         truncated: 'Candidates exceeded the limit and were truncated to 500.',
         cacheHit: 'Used the most recent AI expansion result.',
         aiCharged: 'This AI expansion consumed {count} AI point.',
       },
       errors: {
-        emptyInput: 'Enter question content first.',
+        emptyInput: 'Enter search term content first.',
         noSelection: 'Select at least one candidate.',
-        noValidQuestions: 'No valid questions can be saved. Adjust candidates and try again.',
+        noValidQuestions: 'No valid search terms can be saved. Adjust candidates and try again.',
       },
       page: {
-        title: 'New question',
-        subtitle: 'Generate candidates, review them, then save them to this brand question set.',
+        title: 'New search term',
+        subtitle:
+          'Generate candidates, review them, then save them to this brand keyword library (search terms).',
         steps: {
           configure: 'Configure',
           preview: 'Review candidates',
@@ -1462,13 +1469,13 @@ const enUS = {
         methodHint:
           'Candidates remain temporary until saved, so you can generate, edit, and select first.',
         methods: {
-          combination: 'Expand candidates from the column-based word tool.',
-          ai: 'Let AI generate candidates around a seed topic.',
-          batch: 'Paste questions from a sheet or document.',
+          combination: 'Expand search term candidates from the column-based word tool.',
+          ai: 'Let AI generate search term candidates around a seed topic.',
+          batch: 'Paste search terms from a sheet or document.',
         },
         expansionHint:
-          'One word per line. Empty optional columns are skipped; core and industry are required.',
-        batchHint: 'One question per line. You can edit and select each one before saving.',
+          'One word per line. Empty optional columns are skipped; precise term and industry are required.',
+        batchHint: 'One search term per line. You can edit and select each one before saving.',
       },
     },
   },

apps/admin-web/src/i18n/messages/zh-CN.ts

@@ -79,7 +79,7 @@ const zhCN = {
     media: "媒体管理",
     publishManagement: "发文管理",
     brandManagement: "品牌管理",
-    brands: "品牌词库",
+    brands: "公司和词库",
     tracking: "数据追踪",
     trackingDetail: "数据详情",
     contentManagement: "内容管理",
@@ -150,7 +150,7 @@ const zhCN = {
       template_outline_generate: "AI 生成大纲",
       kol_prompt_generate: "KOL 模版生成",
       kol_prompt_optimize: "KOL 模版优化",
-      question_distill: "AI 生成候选问题",
+      question_distill: "AI 生成候选搜索词",
       question_combination_fill: "拓词工具 AI 填词",
     },
     aiUsageStatus: {
@@ -206,12 +206,12 @@ const zhCN = {
       description: "查看桌面端发布任务、外链、账号工作台入口和重发状态。",
     },
     brands: {
-      title: "品牌词库",
-      description: "围绕品牌维护关键词、问题集和竞品信息。",
+      title: "公司和词库",
+      description: "围绕品牌维护关键词库（搜索词）和竞品信息。",
     },
     brandQuestionCreate: {
-      title: "新建问题",
-      description: "用拓词工具、AI 扩展或手动录入创建品牌问题集。",
+      title: "新建搜索词",
+      description: "用拓词工具、AI 扩展或手动录入创建品牌关键词库（搜索词）。",
     },
     tracking: {
       title: "数据详情",
@@ -440,11 +440,11 @@ const zhCN = {
   },
   tracking: {
     brandPlaceholder: "选择品牌",
-    keywordPlaceholder: "选择问题集",
-    allQuestionSets: "全部问题集",
+    keywordPlaceholder: "选择关键词库（搜索词）",
+    allQuestionSets: "全部关键词库（搜索词）",
     collectNow: "立即采集",
     collectBrandRequired: "请先选择品牌，再发起采集",
-    collectKeywordRequired: "请选择问题集后再发起采集",
+    collectKeywordRequired: "请选择关键词库（搜索词）后再发起采集",
     collectTodayOnly: "立即采集只支持今天的数据，请切回今天后再操作",
     collectClientChecking: "正在检查当前账号的桌面客户端状态",
     collectClientOnlineRequired: "当前登录账号的桌面客户端未在线，暂时不能立即采集",
@@ -464,7 +464,7 @@ const zhCN = {
     platformMatrixTitle: "平台对比矩阵",
     hotQuestions: "Hot Questions",
     hotQuestionsTitle: "高频问题",
-    hotQuestionsHint: "可选择全部问题集或具体单个问题；选择单个问题时只展示并采集该问题。",
+    hotQuestionsHint: "可选择全部关键词库（搜索词）或具体单个搜索词；选择单个搜索词时只展示并采集该搜索词。",
     questionSearchPlaceholder: "搜索当前范围下的问题",
     questionDetailEyebrow: "Question Detail",
     questionDetailCollectedAt: "采集时间 {time}",
@@ -806,13 +806,13 @@ const zhCN = {
         language: "文章语言",
         brandInfo: "品牌信息",
         brandLibrary: "品牌库",
-        brandName: "品牌名称",
+        brandName: "公司名称",
         website: "官网地址",
         brandSummary: "AI 品牌摘要",
         keywords: "关键词",
-        brandQuestions: "品牌问题",
-        primaryQuestion: "品牌主问题",
-        supplementalQuestions: "补充覆盖问题",
+        brandQuestions: "关键词库（搜索词）",
+        primaryQuestion: "优化关键词",
+        supplementalQuestions: "补充关键词",
         competitors: "竞品列表",
         chooseTitle: "选择文章标题",
         customTitle: "自定义标题",
@@ -829,13 +829,13 @@ const zhCN = {
       },
       hints: {
         brandContext: "可选。选择后会自动带出关键词与竞品信息。",
-        brandFlow: "品牌可直接输入，也可以从品牌库带入。选择品牌问题后，AI 会补充品牌摘要、竞品和标题建议。",
+        brandFlow: "公司名称可直接输入，也可以从品牌库选择。选择优化关键词后，AI 会补充品牌摘要、竞品和标题建议。",
         brandSummaryPlaceholder: "AI 分析后会在这里补充品牌简介、差异点和适合切入的内容角度。",
         keywords: "支持直接输入，也支持复用品牌词库里的关键词。AI 分析结果会自动补充到这里。",
-        brandQuestions: "主问题决定文章主线，补充覆盖问题只用于扩展相关搜索意图。",
+        brandQuestions: "优化关键词决定文章主线，补充关键词只用于扩展相关搜索意图。",
         supplementalQuestions: "最多选择 3 个，用于覆盖相邻搜索问题，避免文章主题发散。",
         questionEmpty: "当前品牌还没有可选问题",
-        selectBrandFirst: "请先选择品牌库对象",
+        selectBrandFirst: "请先从公司名称下拉选择品牌库对象",
         competitors: "竞品支持手动编辑、追加；只有从品牌库选择品牌后，才可以收藏到品牌词库。AI 分析会尽量补齐候选竞品。",
         competitorEmptyEditable: "还没有竞品，先手动添加一条或点击分析让 AI 自动补齐。",
         templateFields: "这里保留当前模板自己的补充字段，用来约束 AI 生成角度。",
@@ -887,11 +887,11 @@ const zhCN = {
       },
       placeholders: {
         brandLibrary: "从品牌库选择已有品牌",
-        brandName: "输入品牌名，或在选择品牌后继续微调",
+        brandName: "输入公司名称，或从品牌库选择",
         website: "输入官网地址，选填",
         keywords: "输入关键词后回车，可多选",
-        primaryQuestion: "选择一个品牌主问题",
-        supplementalQuestions: "可选，最多选择 3 个补充问题",
+        primaryQuestion: "选择一个优化关键词",
+        supplementalQuestions: "可选，最多选择 3 个补充关键词",
         customTitle: "如需覆盖 AI 标题，可在这里直接输入",
         customOutline: "补充一个额外结构，例如“选购建议”",
         keyPoints: "告诉 AI 还需要强调哪些要点、风格或限制条件",
@@ -904,9 +904,9 @@ const zhCN = {
       promptSealed: "Prompt 已封装",
       aiBanner: {
         title: "一键智能分析",
-        defaultDescription: "AI 将基于品牌问题补充品牌简介，并智能提取竞品信息",
-        productReviewDescription: "AI 将基于品牌问题梳理产品背景，并生成同类替代方案参考",
-        researchReportDescription: "AI 将基于品牌问题梳理主题背景，并生成参照对象参考",
+        defaultDescription: "AI 将基于优化关键词补充品牌简介，并智能提取竞品信息",
+        productReviewDescription: "AI 将基于优化关键词梳理产品背景，并生成同类替代方案参考",
+        researchReportDescription: "AI 将基于优化关键词梳理主题背景，并生成参照对象参考",
       },
       assist: {
         analyzeTitle: "AI 正在补齐竞品信息，请稍后…",
@@ -916,36 +916,36 @@ const zhCN = {
         analyzeStages: {
           brand: "品牌信息分析中…",
           keywords: "关键词提炼中…",
-          questions: "品牌问题整理中…",
+          questions: "关键词库（搜索词）整理中…",
           competitors: "竞品与官网信息补充中…",
           context: "正在整理品牌与官网上下文…",
           refine: "正在合并并筛选竞品列表…",
         },
         titleStages: {
           context: "正在整理当前内容上下文…",
-          strategy: "正在结合品牌问题和竞品生成标题策略…",
-          strategyNoCompetitors: "正在结合品牌问题生成标题策略…",
+          strategy: "正在结合优化关键词和竞品生成标题策略…",
+          strategyNoCompetitors: "正在结合优化关键词生成标题策略…",
           finalize: "正在输出 5 个标题候选…",
         },
         outlineStages: {
-          context: "正在整理标题、品牌问题和竞品上下文…",
-          contextNoCompetitors: "正在整理标题、品牌问题和评测上下文…",
+          context: "正在整理标题、优化关键词和竞品上下文…",
+          contextNoCompetitors: "正在整理标题、优化关键词和评测上下文…",
           structure: "正在根据已选结构生成文章大纲…",
           finalize: "正在输出可编辑的大纲结果…",
         },
       },
       messages: {
         requiredField: "请先填写 {field}",
-        missingBrand: "请先选择品牌库对象或输入品牌名称",
-        selectBrandBeforeQuestion: "请先从品牌库选择品牌后再选择品牌问题",
-        missingPrimaryQuestion: "请选择一个品牌主问题",
+        missingBrand: "请先输入或选择公司名称",
+        selectBrandBeforeQuestion: "请先从公司名称下拉选择品牌库对象后再选择优化关键词",
+        missingPrimaryQuestion: "请选择一个优化关键词",
         missingTitle: "请先选择或输入文章标题",
         missingReviewIntroHook: "请先选择一个评测引言钩子",
         missingOutline: "请至少选择一个文章结构段落",
         missingGeneratedOutline: "请先生成并确认文章大纲",
         customOutlineTooLong: "自定义结构不能超过 {count} 个字",
-        selectBrandBeforeCompetitors: "请先从品牌库选择品牌后再管理竞品",
-        selectBrandBeforeFavorite: "请先从品牌库选择品牌后再收藏竞品",
+        selectBrandBeforeCompetitors: "请先从公司名称下拉选择品牌库对象后再管理竞品",
+        selectBrandBeforeFavorite: "请先从公司名称下拉选择品牌库对象后再收藏竞品",
         missingCompetitorName: "至少需要填写竞品名称后才能收藏",
         savedCompetitor: "竞品已收藏到品牌词库",
         unsavedCompetitor: "已取消收藏该竞品",
@@ -1213,20 +1213,20 @@ const zhCN = {
     },
   },
   brands: {
-    eyebrow: "Brand Management",
-    title: "品牌管理",
-    description: "通过品牌名称和品牌相关信息维护问题集和竞品资产。",
+    eyebrow: "Company & Lexicon",
+    title: "公司和词库",
+    description: "通过品牌名称和品牌相关信息维护关键词库（搜索词）和竞品资产。",
     railTitle: "品牌库",
-    selectBrand: "选择品牌后即可继续维护问题集。",
+    selectBrand: "选择品牌后即可继续维护关键词库（搜索词）。",
     newBrand: "新建品牌",
     editBrand: "编辑品牌",
     deleteBrand: "删除品牌",
     guide: {
       title: "品牌管理说明",
-      body: "管理品牌、问题集和竞品库，用于后续 AI 平台监测与 GEO 分析。",
+      body: "管理品牌、关键词库（搜索词）和竞品库，用于后续 AI 平台监测与 GEO 分析。",
     },
     tabs: {
-      questions: "问题集",
+      questions: "关键词库（搜索词）",
       competitors: "竞品库",
     },
     quota: {
@@ -1249,20 +1249,20 @@ const zhCN = {
     },
     sections: {
       keywords: "关键词",
-      questions: "问题集",
+      questions: "关键词库（搜索词）",
       competitors: "竞品库",
       versions: "版本记录",
     },
     actions: {
       addBrand: "添加品牌",
       newKeyword: "新建关键词",
-      newQuestion: "新建问题",
+      newQuestion: "新建搜索词",
       newCompetitor: "新建竞品",
       viewVersions: "查看版本",
     },
     empty: {
       brands: "还没有品牌数据，先创建一个品牌。",
-      questions: "当前品牌下暂无问题。",
+      questions: "当前品牌下暂无搜索词。",
       competitors: "当前品牌下暂无竞品数据。",
       brandDescription: "暂无品牌描述",
       competitorDescription: "暂无竞品描述",
@@ -1272,7 +1272,7 @@ const zhCN = {
       brandWebsite: "公司官网（选填）",
       brandDescription: "品牌描述",
       keywordName: "关键词名称",
-      questionText: "问题内容",
+      questionText: "搜索词内容",
       competitorName: "竞品名称",
       competitorWebsite: "竞品官网",
       competitorDescription: "竞品描述",
@@ -1286,9 +1286,9 @@ const zhCN = {
       createKeyword: "关键词已创建",
       updateKeyword: "关键词已更新",
       deleteKeyword: "关键词已删除",
-      createQuestion: "问题已创建",
-      updateQuestion: "问题已更新",
-      deleteQuestion: "问题已删除",
+      createQuestion: "搜索词已创建",
+      updateQuestion: "搜索词已更新",
+      deleteQuestion: "搜索词已删除",
       createCompetitor: "竞品已创建",
       updateCompetitor: "竞品已更新",
       deleteCompetitor: "竞品已删除",
@@ -1296,21 +1296,21 @@ const zhCN = {
       chooseKeyword: "请先选择关键词",
       brandLimitReached: "当前套餐最多可绑定 {limit} 个品牌公司",
       keywordLimitReached: "当前账号最多可绑定 {limit} 个关键词",
-      questionLimitReached: "当前账号最多可维护 {limit} 个问题",
+      questionLimitReached: "当前账号最多可维护 {limit} 个搜索词",
     },
     questions: {
-      create: "新建问题",
-      createSingle: "新增单条问题",
-      expand: "批量扩展问题",
-      usage: "问题 {used} / {total}",
+      create: "新建搜索词",
+      createSingle: "新增单条搜索词",
+      expand: "批量扩展搜索词",
+      usage: "搜索词 {used} / {total}",
       remaining: "还可保存 {count} 条",
       generate: "生成候选",
-      emptyCandidates: "还没有候选，先从上方生成或粘贴问题。",
+      emptyCandidates: "还没有候选，先从上方生成或粘贴搜索词。",
       table: {
-        question: "问题集",
+        question: "关键词库（搜索词）",
       },
       modal: {
-        title: "新建问题",
+        title: "新建搜索词",
         currentBrand: "当前品牌",
         methods: {
           single: "单条新增",
@@ -1320,17 +1320,17 @@ const zhCN = {
         },
         preview: "候选预览",
         summary: "共 {total} 条候选 · 已选择 {selected} 条 · 过短 {tooShort} 条 · 重复 {duplicate} 条",
-        save: "保存问题 ({count})",
+        save: "保存搜索词 ({count})",
       },
       combination: {
         region: "1.地域词",
         prefix: "2.前缀词",
-        core: "3.核心词（必填）",
+        core: "3.精准词（必填）",
         industry: "4.行业词（必填）",
         suffix: "5.后缀词",
         defaultWord: "默认词",
         estimate: "预计生成 {count} 条候选",
-        coreRequired: "核心不能为空",
+        coreRequired: "精准词不能为空",
         industryRequired: "行业不能为空",
       },
       aiFill: {
@@ -1341,24 +1341,24 @@ const zhCN = {
         waitingStages: {
           region: "正在识别所在地域并匹配城市、省会与大区…",
           generate: "正在分析品牌和高频搜索意图…",
-          refine: "正在整理可组合的核心词组…",
+          refine: "正在整理前缀词、精准词、行业词和后缀词…",
         },
       },
       ai: {
         note: "AI 扩展会消耗 1 个 AI 点；生成失败时系统会自动退还。",
-        seedTopic: "扩展主题",
-        seedTopicPlaceholder: "输入主题后按回车，可添加多个",
-        seedTopicHint: "支持回车、逗号或分号分隔多个主题；系统会逐个扩展并自动合并去重。",
+        seedTopic: "用户搜索词",
+        seedTopicPlaceholder: "输入搜索词后按回车，可添加多个",
+        seedTopicHint: "按用户搜索词扩展强商业属性候选；公司名称是目标达成词，不是候选搜索词。",
         generate: "AI 生成候选",
-        waitingTitle: "AI 正在生成候选问题，请稍后…",
+        waitingTitle: "AI 正在生成候选搜索词，请稍后…",
         waitingStages: {
-          context: "正在整理品牌与主题上下文…",
-          generate: "正在生成高意图候选问题…",
-          refine: "正在去重并筛选可保存问题…",
+          context: "正在整理用户搜索词和目标达成词…",
+          generate: "正在生成适合推荐企业的强商业候选搜索词…",
+          refine: "正在去重并筛选可保存搜索词…",
         },
       },
       batch: {
-        label: "每行一个问题",
+        label: "每行一个搜索词",
       },
       badges: {
         duplicate: "重复",
@@ -1366,20 +1366,20 @@ const zhCN = {
       },
       messages: {
         partialSaved: "已保存 {created} 条，跳过 {skipped} 条",
-        limitReached: "当前账号最多可维护 {limit} 个问题，所有品牌共用该额度",
-        selectionLimitReached: "当前套餐最多可维护 {limit} 个问题，已达到可选上限",
+        limitReached: "当前账号最多可维护 {limit} 个搜索词，所有品牌共用该额度",
+        selectionLimitReached: "当前套餐最多可维护 {limit} 个搜索词，已达到可选上限",
         truncated: "候选超过上限，已截断为 500 条。",
         cacheHit: "已使用最近一次 AI 扩展结果。",
         aiCharged: "本次 AI 扩展已消耗 {count} 个 AI 点。",
       },
       errors: {
-        emptyInput: "请先输入问题内容",
+        emptyInput: "请先输入搜索词内容",
         noSelection: "请至少选择 1 条候选",
-        noValidQuestions: "没有可保存的问题，请调整候选后重试",
+        noValidQuestions: "没有可保存的搜索词，请调整候选后重试",
       },
       page: {
-        title: "新建问题",
-        subtitle: "按向导生成候选，确认后一次性保存到当前品牌的问题集。",
+        title: "新建搜索词",
+        subtitle: "按向导生成候选，确认后一次性保存到当前品牌的关键词库（搜索词）。",
         steps: {
           configure: "配置生成方式",
           preview: "确认候选",
@@ -1387,12 +1387,12 @@ const zhCN = {
         methodTitle: "选择创建方式",
         methodHint: "候选保存前都是临时内容，你可以先生成、再筛选和编辑。",
         methods: {
-          combination: "按图示词列批量拓展问题候选。",
-          ai: "让 AI 围绕主题生成问题候选。",
-          batch: "从表格或文档中批量粘贴问题。",
+          combination: "按图示词列批量拓展搜索词候选。",
+          ai: "让 AI 围绕用户搜索词生成候选，不把公司名称写进候选。",
+          batch: "从表格或文档中批量粘贴搜索词。",
         },
-        expansionHint: "每行一个词；空列会按默认词跳过，核心词和行业词必填。",
-        batchHint: "每行一个问题，保存前可以逐条编辑和勾选。",
+        expansionHint: "前缀词填商业修饰，如性价比高的、口碑好的；精准词填具体需求，如精装、100平；行业词填品类，如全屋定制、家具定制；后缀词填哪家好、怎么选。",
+        batchHint: "每行一个搜索词，保存前可以逐条编辑和勾选。",
       },
     },
   },

apps/admin-web/src/main.ts

@@ -3,6 +3,7 @@ import { QueryClient, VueQueryPlugin } from '@tanstack/vue-query'
 import {
   Alert,
   App as AntApp,
+  AutoComplete,
   Avatar,
   Badge,
   Button,
@@ -111,6 +112,7 @@ app.component('ATextarea', Input.TextArea)
 ;[
   Alert,
   AntApp,
+  AutoComplete,
   Avatar,
   Badge,
   Button,

apps/admin-web/src/views/BrandQuestionCreateView.vue

@@ -51,7 +51,9 @@ let aiCandidateCloseTimer: number | null = null
 const vFocus = {
   mounted(el: HTMLElement) {
     const input =
-      el instanceof HTMLInputElement ? el : el.querySelector<HTMLInputElement>('input')
+      el instanceof HTMLInputElement || el instanceof HTMLTextAreaElement
+        ? el
+        : el.querySelector<HTMLInputElement | HTMLTextAreaElement>('input, textarea')
     if (input) {
       input.focus()
       const len = input.value.length
@@ -333,11 +335,11 @@ const materializeMutation = useMutation({
 
 function splitLines(value: string | string[]): string[] {
   if (Array.isArray(value)) {
-    return value.map((item) => item.trim()).filter(Boolean)
+    return value.map(normalizeSearchTermText).filter(Boolean)
   }
   return value
     .split(/\r?\n|,/)
-    .map((item) => item.trim())
+    .map(normalizeSearchTermText)
     .filter(Boolean)
 }
 
@@ -494,30 +496,47 @@ function combinationPartCount(value: string | string[]): number {
 }
 
 function normalizeQuestionKey(value: string): string {
-  return value.trim().toLowerCase()
+  return normalizeSearchTermText(value).toLowerCase()
+}
+
+function normalizeSearchTermText(value: string): string {
+  return value
+    .trim()
+    .replace(/[\p{P}]/gu, '')
+    .replace(/\s+/g, '')
 }
 
 function questionLooksLikeQuestion(value: string): boolean {
-  const text = value.trim()
+  const text = normalizeSearchTermText(value)
   if (text.length < 4) {
     return false
   }
-  return /[?？]|什么|如何|怎么|哪|为什么|是否|能不能|适合|区别|对比|推荐/.test(text)
+  return /什么|如何|怎么|哪|为什么|是否|能不能|适合|区别|对比|推荐/.test(text)
 }
 
 function toCandidateRows(candidates: QuestionCandidate[]): CandidateRow[] {
-  return candidates.map((candidate, index) => ({
-    ...candidate,
-    id: `${Date.now()}-${index}-${candidate.text}`,
-    selected: false,
-  }))
+  return candidates
+    .map((candidate, index) => {
+      const text = normalizeSearchTermText(candidate.text)
+      const tooShort = text.length < 4
+      const invalid = !questionLooksLikeQuestion(text)
+      return {
+        ...candidate,
+        text,
+        too_short: candidate.too_short || tooShort,
+        suggest_skip: candidate.suggest_skip || tooShort || invalid,
+        id: `${Date.now()}-${index}-${text}`,
+        selected: false,
+      }
+    })
+    .filter((candidate) => candidate.text)
 }
 
 function buildLocalCandidates(texts: string[], source: QuestionSource): CandidateRow[] {
   const seen = new Set<string>()
   const rows: CandidateRow[] = []
   for (const raw of texts) {
-    const text = raw.trim()
+    const text = normalizeSearchTermText(raw)
     if (!text) {
       continue
     }
@@ -656,7 +675,7 @@ function removeCandidate(id: string): void {
 }
 
 function refreshCandidate(row: CandidateRow): void {
-  row.text = row.text.trim()
+  row.text = normalizeSearchTermText(row.text)
   const key = normalizeQuestionKey(row.text)
   const duplicateInBatch = candidateRows.value.some(
     (item) => item.id !== row.id && normalizeQuestionKey(item.text) === key,
@@ -985,10 +1004,12 @@ function backToBrands(): void {
                   :disabled="isCandidateSelectionDisabled(row)"
                   @change="(event: Event) => updateCandidateSelection(row, (event.target as HTMLInputElement).checked)"
                 />
-                <a-input
+                <a-textarea
                   v-if="editingCandidateId === row.id"
                   v-focus
                   v-model:value="row.text"
+                  class="candidate-row__editor"
+                  auto-size
                   @blur="stopEditingCandidate(row)"
                   @keydown.enter="stopEditingCandidate(row)"
                 />
@@ -999,13 +1020,13 @@ function backToBrands(): void {
                 >
                   {{ row.text }}
                 </span>
-                <a-tag v-if="row.duplicate" color="orange">
+                <a-tag v-if="editingCandidateId !== row.id && row.duplicate" color="orange">
                   {{ t('brands.questions.badges.duplicate') }}
                 </a-tag>
-                <a-tag v-else-if="row.too_short" color="red">
+                <a-tag v-else-if="editingCandidateId !== row.id && row.too_short" color="red">
                   {{ t('brands.questions.badges.tooShort') }}
                 </a-tag>
-                <div class="candidate-row__actions">
+                <div v-if="editingCandidateId !== row.id" class="candidate-row__actions">
                   <a-button type="text" shape="circle" class="action-btn-edit" @click="startEditingCandidate(row.id)">
                     <EditOutlined />
                   </a-button>
@@ -1533,6 +1554,24 @@ function backToBrands(): void {
   word-break: break-all;
 }
 
+.candidate-row__editor {
+  width: 100%;
+  min-width: 0;
+  min-height: 44px;
+  line-height: 1.6;
+  white-space: pre-wrap;
+  resize: none;
+}
+
+.candidate-row__editor :deep(.ant-input) {
+  width: 100%;
+  min-height: 44px;
+  line-height: 1.6;
+  white-space: pre-wrap;
+  overflow-wrap: anywhere;
+  resize: none;
+}
+
 .candidate-row__actions {
   display: flex;
   gap: 4px;

apps/admin-web/src/views/TemplateWizardView.vue

@@ -286,6 +286,12 @@ const templateMeta = computed(() => {
 const selectedBrand = computed(
   () => brandsQuery.data.value?.find((brand) => brand.id === selectedBrandId.value) ?? null,
 )
+const brandNameOptions = computed(() =>
+  (brandsQuery.data.value ?? []).map((item) => ({
+    label: item.name,
+    value: item.name,
+  })),
+)
 
 function findQuestionById(id: number | null): Question | null {
   if (!id) {
@@ -654,6 +660,23 @@ watch(supplementalQuestionIds, (ids) => {
   }
 })
 
+function handleBrandNameInput(value: string): void {
+  brandName.value = value
+  const matchedBrand = brandsQuery.data.value?.find((item) => item.name === value)
+  selectedBrandId.value = matchedBrand?.id ?? null
+}
+
+function handleBrandNameSelect(value: string): void {
+  const brand = brandsQuery.data.value?.find((item) => item.name === value)
+  if (!brand) {
+    selectedBrandId.value = null
+    brandName.value = value
+    return
+  }
+  selectedBrandId.value = brand.id
+  brandName.value = brand.name
+}
+
 watch(selectedBrandId, async (brandId) => {
   if (restoringDraft.value) {
     return
@@ -1192,8 +1215,9 @@ function sanitizeLegacyKeywordCopy(copy: TemplateCardCopy): TemplateCardCopy {
 
 function sanitizeLegacyKeywordText(value: string | undefined): string {
   return (value || '')
-    .replace(/核心关键词/g, '品牌主问题')
-    .replace(/关键词/g, '品牌问题')
+    .replace(/品牌主问题/g, '优化关键词')
+    .replace(/补充覆盖问题/g, '补充关键词')
+    .replace(/核心关键词/g, '优化关键词')
     .replace(/标题生成/g, '后续生成')
 }
 
@@ -2392,29 +2416,17 @@ function onStructureDragEnd(): void {
                 />
               </div>
 
-              <div class="field-item">
-                <label>{{ t('templates.wizard.sections.brandLibrary') }}</label>
-                <a-select
-                  v-model:value="selectedBrandId"
-                  allow-clear
-                  show-search
-                  :placeholder="t('templates.wizard.placeholders.brandLibrary')"
-                  :options="
-                    (brandsQuery.data.value || []).map((item) => ({
-                      label: item.name,
-                      value: item.id,
-                    }))
-                  "
-                />
-              </div>
-
               <div class="field-item">
                 <label class="required-asterisk">
                   {{ t('templates.wizard.sections.brandName') }}
                 </label>
-                <a-input
+                <a-auto-complete
                   v-model:value="brandName"
+                  allow-clear
+                  :options="brandNameOptions"
                   :placeholder="t('templates.wizard.placeholders.brandName')"
+                  @change="handleBrandNameInput"
+                  @select="handleBrandNameSelect"
                 />
               </div>
 

apps/admin-web/src/views/TrackingView.vue

@@ -862,7 +862,7 @@ function disableTrackingDate(current: dayjs.Dayjs): boolean {
             />
           </div>
           <div class="tracking-action-item">
-            <span class="tracking-action-label">问题集</span>
+            <span class="tracking-action-label">关键词库（搜索词）</span>
             <a-select
               v-model:value="selectedQuestionSetOptionValue"
               show-search