feat(keywords): rename brand-question terminology to search-keyword + add entity exclusion

- Rename UI/prompt labels: "品牌主问题" → "优化关键词", "搜索问题" → "搜索词"
- Add brand/competitor entity exclusion filter in question expansion (AI distill path)
- Refactor combination question text normalization, remove manual question-mark appending
- Update prompts to emphasize commercial-intent search queries over editorial phrasing
- Sync prompt changes across server/configs, deploy, and k3s configs
- Update i18n, frontend views (BrandQuestionCreate, TemplateWizard), and test fixtures

Co-Authored-By: Claude Sonnet 4.6 (1M context) <noreply@anthropic.com>

apps/admin-web/src/i18n/messages/zh-CN.ts

@@ -79,7 +79,7 @@ const zhCN = {
     media: "媒体管理",
     publishManagement: "发文管理",
     brandManagement: "品牌管理",
-    brands: "品牌词库",
+    brands: "公司和词库",
     tracking: "数据追踪",
     trackingDetail: "数据详情",
     contentManagement: "内容管理",
@@ -150,7 +150,7 @@ const zhCN = {
       template_outline_generate: "AI 生成大纲",
       kol_prompt_generate: "KOL 模版生成",
       kol_prompt_optimize: "KOL 模版优化",
-      question_distill: "AI 生成候选问题",
+      question_distill: "AI 生成候选搜索词",
       question_combination_fill: "拓词工具 AI 填词",
     },
     aiUsageStatus: {
@@ -206,12 +206,12 @@ const zhCN = {
       description: "查看桌面端发布任务、外链、账号工作台入口和重发状态。",
     },
     brands: {
-      title: "品牌词库",
-      description: "围绕品牌维护关键词、问题集和竞品信息。",
+      title: "公司和词库",
+      description: "围绕品牌维护关键词库（搜索词）和竞品信息。",
     },
     brandQuestionCreate: {
-      title: "新建问题",
-      description: "用拓词工具、AI 扩展或手动录入创建品牌问题集。",
+      title: "新建搜索词",
+      description: "用拓词工具、AI 扩展或手动录入创建品牌关键词库（搜索词）。",
     },
     tracking: {
       title: "数据详情",
@@ -440,11 +440,11 @@ const zhCN = {
   },
   tracking: {
     brandPlaceholder: "选择品牌",
-    keywordPlaceholder: "选择问题集",
-    allQuestionSets: "全部问题集",
+    keywordPlaceholder: "选择关键词库（搜索词）",
+    allQuestionSets: "全部关键词库（搜索词）",
     collectNow: "立即采集",
     collectBrandRequired: "请先选择品牌，再发起采集",
-    collectKeywordRequired: "请选择问题集后再发起采集",
+    collectKeywordRequired: "请选择关键词库（搜索词）后再发起采集",
     collectTodayOnly: "立即采集只支持今天的数据，请切回今天后再操作",
     collectClientChecking: "正在检查当前账号的桌面客户端状态",
     collectClientOnlineRequired: "当前登录账号的桌面客户端未在线，暂时不能立即采集",
@@ -464,7 +464,7 @@ const zhCN = {
     platformMatrixTitle: "平台对比矩阵",
     hotQuestions: "Hot Questions",
     hotQuestionsTitle: "高频问题",
-    hotQuestionsHint: "可选择全部问题集或具体单个问题；选择单个问题时只展示并采集该问题。",
+    hotQuestionsHint: "可选择全部关键词库（搜索词）或具体单个搜索词；选择单个搜索词时只展示并采集该搜索词。",
     questionSearchPlaceholder: "搜索当前范围下的问题",
     questionDetailEyebrow: "Question Detail",
     questionDetailCollectedAt: "采集时间 {time}",
@@ -806,13 +806,13 @@ const zhCN = {
         language: "文章语言",
         brandInfo: "品牌信息",
         brandLibrary: "品牌库",
-        brandName: "品牌名称",
+        brandName: "公司名称",
         website: "官网地址",
         brandSummary: "AI 品牌摘要",
         keywords: "关键词",
-        brandQuestions: "品牌问题",
-        primaryQuestion: "品牌主问题",
-        supplementalQuestions: "补充覆盖问题",
+        brandQuestions: "关键词库（搜索词）",
+        primaryQuestion: "优化关键词",
+        supplementalQuestions: "补充关键词",
         competitors: "竞品列表",
         chooseTitle: "选择文章标题",
         customTitle: "自定义标题",
@@ -829,13 +829,13 @@ const zhCN = {
       },
       hints: {
         brandContext: "可选。选择后会自动带出关键词与竞品信息。",
-        brandFlow: "品牌可直接输入，也可以从品牌库带入。选择品牌问题后，AI 会补充品牌摘要、竞品和标题建议。",
+        brandFlow: "公司名称可直接输入，也可以从品牌库选择。选择优化关键词后，AI 会补充品牌摘要、竞品和标题建议。",
         brandSummaryPlaceholder: "AI 分析后会在这里补充品牌简介、差异点和适合切入的内容角度。",
         keywords: "支持直接输入，也支持复用品牌词库里的关键词。AI 分析结果会自动补充到这里。",
-        brandQuestions: "主问题决定文章主线，补充覆盖问题只用于扩展相关搜索意图。",
+        brandQuestions: "优化关键词决定文章主线，补充关键词只用于扩展相关搜索意图。",
         supplementalQuestions: "最多选择 3 个，用于覆盖相邻搜索问题，避免文章主题发散。",
         questionEmpty: "当前品牌还没有可选问题",
-        selectBrandFirst: "请先选择品牌库对象",
+        selectBrandFirst: "请先从公司名称下拉选择品牌库对象",
         competitors: "竞品支持手动编辑、追加；只有从品牌库选择品牌后，才可以收藏到品牌词库。AI 分析会尽量补齐候选竞品。",
         competitorEmptyEditable: "还没有竞品，先手动添加一条或点击分析让 AI 自动补齐。",
         templateFields: "这里保留当前模板自己的补充字段，用来约束 AI 生成角度。",
@@ -887,11 +887,11 @@ const zhCN = {
       },
       placeholders: {
         brandLibrary: "从品牌库选择已有品牌",
-        brandName: "输入品牌名，或在选择品牌后继续微调",
+        brandName: "输入公司名称，或从品牌库选择",
         website: "输入官网地址，选填",
         keywords: "输入关键词后回车，可多选",
-        primaryQuestion: "选择一个品牌主问题",
-        supplementalQuestions: "可选，最多选择 3 个补充问题",
+        primaryQuestion: "选择一个优化关键词",
+        supplementalQuestions: "可选，最多选择 3 个补充关键词",
         customTitle: "如需覆盖 AI 标题，可在这里直接输入",
         customOutline: "补充一个额外结构，例如“选购建议”",
         keyPoints: "告诉 AI 还需要强调哪些要点、风格或限制条件",
@@ -904,9 +904,9 @@ const zhCN = {
       promptSealed: "Prompt 已封装",
       aiBanner: {
         title: "一键智能分析",
-        defaultDescription: "AI 将基于品牌问题补充品牌简介，并智能提取竞品信息",
-        productReviewDescription: "AI 将基于品牌问题梳理产品背景，并生成同类替代方案参考",
-        researchReportDescription: "AI 将基于品牌问题梳理主题背景，并生成参照对象参考",
+        defaultDescription: "AI 将基于优化关键词补充品牌简介，并智能提取竞品信息",
+        productReviewDescription: "AI 将基于优化关键词梳理产品背景，并生成同类替代方案参考",
+        researchReportDescription: "AI 将基于优化关键词梳理主题背景，并生成参照对象参考",
       },
       assist: {
         analyzeTitle: "AI 正在补齐竞品信息，请稍后…",
@@ -916,36 +916,36 @@ const zhCN = {
         analyzeStages: {
           brand: "品牌信息分析中…",
           keywords: "关键词提炼中…",
-          questions: "品牌问题整理中…",
+          questions: "关键词库（搜索词）整理中…",
           competitors: "竞品与官网信息补充中…",
           context: "正在整理品牌与官网上下文…",
           refine: "正在合并并筛选竞品列表…",
         },
         titleStages: {
           context: "正在整理当前内容上下文…",
-          strategy: "正在结合品牌问题和竞品生成标题策略…",
-          strategyNoCompetitors: "正在结合品牌问题生成标题策略…",
+          strategy: "正在结合优化关键词和竞品生成标题策略…",
+          strategyNoCompetitors: "正在结合优化关键词生成标题策略…",
           finalize: "正在输出 5 个标题候选…",
         },
         outlineStages: {
-          context: "正在整理标题、品牌问题和竞品上下文…",
-          contextNoCompetitors: "正在整理标题、品牌问题和评测上下文…",
+          context: "正在整理标题、优化关键词和竞品上下文…",
+          contextNoCompetitors: "正在整理标题、优化关键词和评测上下文…",
           structure: "正在根据已选结构生成文章大纲…",
           finalize: "正在输出可编辑的大纲结果…",
         },
       },
       messages: {
         requiredField: "请先填写 {field}",
-        missingBrand: "请先选择品牌库对象或输入品牌名称",
-        selectBrandBeforeQuestion: "请先从品牌库选择品牌后再选择品牌问题",
-        missingPrimaryQuestion: "请选择一个品牌主问题",
+        missingBrand: "请先输入或选择公司名称",
+        selectBrandBeforeQuestion: "请先从公司名称下拉选择品牌库对象后再选择优化关键词",
+        missingPrimaryQuestion: "请选择一个优化关键词",
         missingTitle: "请先选择或输入文章标题",
         missingReviewIntroHook: "请先选择一个评测引言钩子",
         missingOutline: "请至少选择一个文章结构段落",
         missingGeneratedOutline: "请先生成并确认文章大纲",
         customOutlineTooLong: "自定义结构不能超过 {count} 个字",
-        selectBrandBeforeCompetitors: "请先从品牌库选择品牌后再管理竞品",
-        selectBrandBeforeFavorite: "请先从品牌库选择品牌后再收藏竞品",
+        selectBrandBeforeCompetitors: "请先从公司名称下拉选择品牌库对象后再管理竞品",
+        selectBrandBeforeFavorite: "请先从公司名称下拉选择品牌库对象后再收藏竞品",
         missingCompetitorName: "至少需要填写竞品名称后才能收藏",
         savedCompetitor: "竞品已收藏到品牌词库",
         unsavedCompetitor: "已取消收藏该竞品",
@@ -1213,20 +1213,20 @@ const zhCN = {
     },
   },
   brands: {
-    eyebrow: "Brand Management",
-    title: "品牌管理",
-    description: "通过品牌名称和品牌相关信息维护问题集和竞品资产。",
+    eyebrow: "Company & Lexicon",
+    title: "公司和词库",
+    description: "通过品牌名称和品牌相关信息维护关键词库（搜索词）和竞品资产。",
     railTitle: "品牌库",
-    selectBrand: "选择品牌后即可继续维护问题集。",
+    selectBrand: "选择品牌后即可继续维护关键词库（搜索词）。",
     newBrand: "新建品牌",
     editBrand: "编辑品牌",
     deleteBrand: "删除品牌",
     guide: {
       title: "品牌管理说明",
-      body: "管理品牌、问题集和竞品库，用于后续 AI 平台监测与 GEO 分析。",
+      body: "管理品牌、关键词库（搜索词）和竞品库，用于后续 AI 平台监测与 GEO 分析。",
     },
     tabs: {
-      questions: "问题集",
+      questions: "关键词库（搜索词）",
       competitors: "竞品库",
     },
     quota: {
@@ -1249,20 +1249,20 @@ const zhCN = {
     },
     sections: {
       keywords: "关键词",
-      questions: "问题集",
+      questions: "关键词库（搜索词）",
       competitors: "竞品库",
       versions: "版本记录",
     },
     actions: {
       addBrand: "添加品牌",
       newKeyword: "新建关键词",
-      newQuestion: "新建问题",
+      newQuestion: "新建搜索词",
       newCompetitor: "新建竞品",
       viewVersions: "查看版本",
     },
     empty: {
       brands: "还没有品牌数据，先创建一个品牌。",
-      questions: "当前品牌下暂无问题。",
+      questions: "当前品牌下暂无搜索词。",
       competitors: "当前品牌下暂无竞品数据。",
       brandDescription: "暂无品牌描述",
       competitorDescription: "暂无竞品描述",
@@ -1272,7 +1272,7 @@ const zhCN = {
       brandWebsite: "公司官网（选填）",
       brandDescription: "品牌描述",
       keywordName: "关键词名称",
-      questionText: "问题内容",
+      questionText: "搜索词内容",
       competitorName: "竞品名称",
       competitorWebsite: "竞品官网",
       competitorDescription: "竞品描述",
@@ -1286,9 +1286,9 @@ const zhCN = {
       createKeyword: "关键词已创建",
       updateKeyword: "关键词已更新",
       deleteKeyword: "关键词已删除",
-      createQuestion: "问题已创建",
-      updateQuestion: "问题已更新",
-      deleteQuestion: "问题已删除",
+      createQuestion: "搜索词已创建",
+      updateQuestion: "搜索词已更新",
+      deleteQuestion: "搜索词已删除",
       createCompetitor: "竞品已创建",
       updateCompetitor: "竞品已更新",
       deleteCompetitor: "竞品已删除",
@@ -1296,21 +1296,21 @@ const zhCN = {
       chooseKeyword: "请先选择关键词",
       brandLimitReached: "当前套餐最多可绑定 {limit} 个品牌公司",
       keywordLimitReached: "当前账号最多可绑定 {limit} 个关键词",
-      questionLimitReached: "当前账号最多可维护 {limit} 个问题",
+      questionLimitReached: "当前账号最多可维护 {limit} 个搜索词",
     },
     questions: {
-      create: "新建问题",
-      createSingle: "新增单条问题",
-      expand: "批量扩展问题",
-      usage: "问题 {used} / {total}",
+      create: "新建搜索词",
+      createSingle: "新增单条搜索词",
+      expand: "批量扩展搜索词",
+      usage: "搜索词 {used} / {total}",
       remaining: "还可保存 {count} 条",
       generate: "生成候选",
-      emptyCandidates: "还没有候选，先从上方生成或粘贴问题。",
+      emptyCandidates: "还没有候选，先从上方生成或粘贴搜索词。",
       table: {
-        question: "问题集",
+        question: "关键词库（搜索词）",
       },
       modal: {
-        title: "新建问题",
+        title: "新建搜索词",
         currentBrand: "当前品牌",
         methods: {
           single: "单条新增",
@@ -1320,17 +1320,17 @@ const zhCN = {
         },
         preview: "候选预览",
         summary: "共 {total} 条候选 · 已选择 {selected} 条 · 过短 {tooShort} 条 · 重复 {duplicate} 条",
-        save: "保存问题 ({count})",
+        save: "保存搜索词 ({count})",
       },
       combination: {
         region: "1.地域词",
         prefix: "2.前缀词",
-        core: "3.核心词（必填）",
+        core: "3.精准词（必填）",
         industry: "4.行业词（必填）",
         suffix: "5.后缀词",
         defaultWord: "默认词",
         estimate: "预计生成 {count} 条候选",
-        coreRequired: "核心不能为空",
+        coreRequired: "精准词不能为空",
         industryRequired: "行业不能为空",
       },
       aiFill: {
@@ -1341,24 +1341,24 @@ const zhCN = {
         waitingStages: {
           region: "正在识别所在地域并匹配城市、省会与大区…",
           generate: "正在分析品牌和高频搜索意图…",
-          refine: "正在整理可组合的核心词组…",
+          refine: "正在整理前缀词、精准词、行业词和后缀词…",
         },
       },
       ai: {
         note: "AI 扩展会消耗 1 个 AI 点；生成失败时系统会自动退还。",
-        seedTopic: "扩展主题",
-        seedTopicPlaceholder: "输入主题后按回车，可添加多个",
-        seedTopicHint: "支持回车、逗号或分号分隔多个主题；系统会逐个扩展并自动合并去重。",
+        seedTopic: "用户搜索词",
+        seedTopicPlaceholder: "输入搜索词后按回车，可添加多个",
+        seedTopicHint: "按用户搜索词扩展强商业属性候选；公司名称是目标达成词，不是候选搜索词。",
         generate: "AI 生成候选",
-        waitingTitle: "AI 正在生成候选问题，请稍后…",
+        waitingTitle: "AI 正在生成候选搜索词，请稍后…",
         waitingStages: {
-          context: "正在整理品牌与主题上下文…",
-          generate: "正在生成高意图候选问题…",
-          refine: "正在去重并筛选可保存问题…",
+          context: "正在整理用户搜索词和目标达成词…",
+          generate: "正在生成适合推荐企业的强商业候选搜索词…",
+          refine: "正在去重并筛选可保存搜索词…",
         },
       },
       batch: {
-        label: "每行一个问题",
+        label: "每行一个搜索词",
       },
       badges: {
         duplicate: "重复",
@@ -1366,20 +1366,20 @@ const zhCN = {
       },
       messages: {
         partialSaved: "已保存 {created} 条，跳过 {skipped} 条",
-        limitReached: "当前账号最多可维护 {limit} 个问题，所有品牌共用该额度",
-        selectionLimitReached: "当前套餐最多可维护 {limit} 个问题，已达到可选上限",
+        limitReached: "当前账号最多可维护 {limit} 个搜索词，所有品牌共用该额度",
+        selectionLimitReached: "当前套餐最多可维护 {limit} 个搜索词，已达到可选上限",
         truncated: "候选超过上限，已截断为 500 条。",
         cacheHit: "已使用最近一次 AI 扩展结果。",
         aiCharged: "本次 AI 扩展已消耗 {count} 个 AI 点。",
       },
       errors: {
-        emptyInput: "请先输入问题内容",
+        emptyInput: "请先输入搜索词内容",
         noSelection: "请至少选择 1 条候选",
-        noValidQuestions: "没有可保存的问题，请调整候选后重试",
+        noValidQuestions: "没有可保存的搜索词，请调整候选后重试",
       },
       page: {
-        title: "新建问题",
-        subtitle: "按向导生成候选，确认后一次性保存到当前品牌的问题集。",
+        title: "新建搜索词",
+        subtitle: "按向导生成候选，确认后一次性保存到当前品牌的关键词库（搜索词）。",
         steps: {
           configure: "配置生成方式",
           preview: "确认候选",
@@ -1387,12 +1387,12 @@ const zhCN = {
         methodTitle: "选择创建方式",
         methodHint: "候选保存前都是临时内容，你可以先生成、再筛选和编辑。",
         methods: {
-          combination: "按图示词列批量拓展问题候选。",
-          ai: "让 AI 围绕主题生成问题候选。",
-          batch: "从表格或文档中批量粘贴问题。",
+          combination: "按图示词列批量拓展搜索词候选。",
+          ai: "让 AI 围绕用户搜索词生成候选，不把公司名称写进候选。",
+          batch: "从表格或文档中批量粘贴搜索词。",
         },
-        expansionHint: "每行一个词；空列会按默认词跳过，核心词和行业词必填。",
-        batchHint: "每行一个问题，保存前可以逐条编辑和勾选。",
+        expansionHint: "前缀词填商业修饰，如性价比高的、口碑好的；精准词填具体需求，如精装、100平；行业词填品类，如全屋定制、家具定制；后缀词填哪家好、怎么选。",
+        batchHint: "每行一个搜索词，保存前可以逐条编辑和勾选。",
       },
     },
   },