feat(keywords): rename brand-question terminology to search-keyword + add entity exclusion
- Rename UI/prompt labels: "品牌主问题" → "优化关键词", "搜索问题" → "搜索词" - Add brand/competitor entity exclusion filter in question expansion (AI distill path) - Refactor combination question text normalization, remove manual question-mark appending - Update prompts to emphasize commercial-intent search queries over editorial phrasing - Sync prompt changes across server/configs, deploy, and k3s configs - Update i18n, frontend views (BrandQuestionCreate, TemplateWizard), and test fixtures Co-Authored-By: Claude Sonnet 4.6 (1M context) <noreply@anthropic.com>
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@@ -191,15 +191,10 @@ func (s *QuestionExpansionService) GenerateByCombination(ctx context.Context, br
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for _, co := range core {
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for _, in := range industry {
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for _, sf := range suffix {
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text := strings.TrimSpace(strings.Join(nonEmptyParts(rg, pf, co, in, sf), ""))
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text := normalizeQuestionText(strings.Join(nonEmptyParts(rg, pf, co, in, sf), ""))
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if text == "" {
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continue
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}
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if sf != "" && !strings.HasSuffix(text, "?") && !strings.HasSuffix(text, "？") {
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if !strings.Contains(sf, "?") && !strings.Contains(sf, "？") {
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text += "？"
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}
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}
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key := normalizeQuestionKey(text)
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if _, ok := seen[key]; ok {
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continue
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@@ -312,6 +307,9 @@ func (s *QuestionExpansionService) GenerateByAIDistill(ctx context.Context, bran
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if text == "" {
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continue
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}
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if questionContainsExcludedEntity(text, brandCtx.BrandName, brandCtx.CompetitorNames) {
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continue
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}
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if _, ok := seen[key]; ok {
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continue
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}
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@@ -754,11 +752,89 @@ func buildCandidate(text, source string, missingSuffix bool, existing map[string
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}
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}
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func questionContainsExcludedEntity(text, brandName string, competitorNames []string) bool {
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normalized := normalizeQuestionKey(text)
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for _, entity := range append([]string{brandName}, competitorNames...) {
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for _, entityKey := range questionEntityExclusionKeys(entity) {
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if strings.Contains(normalized, entityKey) {
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return true
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}
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}
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}
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return false
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}
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func questionEntityExclusionKeys(entity string) []string {
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base := normalizeQuestionKey(entity)
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if utf8.RuneCountInString(base) < 2 {
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return nil
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}
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keys := make([]string, 0, 4)
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addKey := func(value string) {
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value = strings.TrimSpace(value)
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if utf8.RuneCountInString(value) < 2 {
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return
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}
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for _, key := range keys {
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if key == value {
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return
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}
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}
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keys = append(keys, value)
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}
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addKey(base)
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companyName := base
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for _, suffix := range []string{
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"有限责任公司",
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"股份有限公司",
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"集团有限公司",
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"控股有限公司",
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"科技有限公司",
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"销售有限公司",
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"用品有限公司",
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"有限公司",
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"股份公司",
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"集团公司",
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"公司",
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} {
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if strings.HasSuffix(companyName, suffix) {
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companyName = strings.TrimSuffix(companyName, suffix)
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addKey(companyName)
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break
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}
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}
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descriptorName := companyName
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for _, suffix := range []string{
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"用品销售",
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"产品销售",
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"销售",
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"用品",
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"产品",
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"服务",
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"科技",
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"商贸",
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"贸易",
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"网络",
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"信息",
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"文化",
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"传媒",
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} {
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if strings.HasSuffix(descriptorName, suffix) {
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descriptorName = strings.TrimSuffix(descriptorName, suffix)
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addKey(descriptorName)
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break
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}
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}
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return keys
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}
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func normalizeQuestionParts(values []string) []string {
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result := make([]string, 0, len(values))
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seen := map[string]struct{}{}
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for _, value := range values {
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trimmed := strings.TrimSpace(value)
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trimmed := normalizeQuestionText(value)
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if trimmed == "" {
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continue
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}
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@@ -790,27 +866,27 @@ func buildQuestionCombinationFillFallback(brandCtx *questionBrandContext, region
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region = compactQuestionCombinationTerms(req.Region, questionCombinationFillMax)
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}
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if len(region) == 0 {
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region = []string{"全国", "本地", "华东"}
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region = []string{"全国", "合肥", "华东"}
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}
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prefix := compactQuestionCombinationTerms(req.Prefix, questionCombinationFillMax)
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if len(prefix) == 0 {
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prefix = []string{"好用的", "专业的", "靠谱的", "热门的"}
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prefix = []string{"性价比高的", "口碑好的", "专业的", "靠谱的"}
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}
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core := compactQuestionCombinationTerms(req.Core, questionCombinationFillMax)
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if len(core) == 0 {
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core = questionCombinationCoreFallback(brandName, description)
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core = questionCombinationPrecisionFallback(brandName, description)
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}
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industry := compactQuestionCombinationTerms(req.Industry, questionCombinationFillMax)
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if len(industry) == 0 {
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industry = []string{category, "平台", "工具", "服务商"}
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industry = questionCombinationIndustryFallback(category)
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}
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suffix := compactQuestionCombinationTerms(req.Suffix, questionCombinationFillMax)
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if len(suffix) == 0 {
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suffix = []string{"哪家好", "怎么选", "推荐", "多少钱"}
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suffix = []string{"哪家好", "怎么选", "推荐", "避坑"}
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}
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return QuestionCombinationFillResult{
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@@ -1017,21 +1093,40 @@ func chineseMacroRegion(province string) string {
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}
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}
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func questionCombinationCoreFallback(brandName, description string) []string {
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func questionCombinationPrecisionFallback(brandName, description string) []string {
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text := strings.ToLower(strings.TrimSpace(brandName + " " + description))
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if strings.Contains(text, "geo") || strings.Contains(text, "ai") || strings.Contains(text, "搜索") || strings.Contains(text, "排名") {
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return []string{"GEO", "AI搜索优化", "AI搜索排名", "品牌可见度"}
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return []string{"品牌词", "AI搜索", "获客", "中小企业"}
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}
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if strings.Contains(text, "教育") || strings.Contains(text, "培训") || strings.Contains(text, "课程") {
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return []string{"课程", "培训", "学习", "机构"}
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return []string{"成人", "少儿", "线上", "入门"}
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}
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if strings.Contains(text, "医疗") || strings.Contains(text, "健康") || strings.Contains(text, "诊所") {
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return []string{"医疗服务", "健康管理", "医生", "诊疗"}
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return []string{"本地", "复诊", "儿童", "上班族"}
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}
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if strings.Contains(text, "家居") || strings.Contains(text, "装修") || strings.Contains(text, "建材") {
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return []string{"装修", "家居", "建材", "设计"}
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return []string{"精装", "100平", "小户型", "旧房改造"}
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}
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return []string{"企业", "本地", "新手", "中小企业"}
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}
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func questionCombinationIndustryFallback(category string) []string {
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switch category {
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case "营销":
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return []string{"GEO优化", "AI搜索优化", "品牌推广", "搜索营销"}
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case "教育":
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return []string{"培训机构", "在线课程", "教育机构", "学习平台"}
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case "健康":
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return []string{"健康管理", "医疗服务", "诊疗机构", "医生服务"}
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case "家居":
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return []string{"全屋定制", "家具定制", "家居定制", "定制家装"}
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case "餐饮":
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return []string{"餐饮店", "美食店", "连锁餐饮", "餐饮服务"}
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case "旅游":
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return []string{"旅游服务", "酒店预订", "旅行社", "旅游攻略"}
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default:
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return []string{"服务商", "解决方案", "平台", "公司"}
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}
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return []string{strings.TrimSpace(brandName), "解决方案", "服务", "平台"}
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}
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func inferQuestionCombinationCategory(brandName, description string) string {
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